About The SalesStar Podcast


The SalesStar Podcast, produced and hosted by SalesTechStar features B2B / Sales thought-leaders and serves to connect their experiences in B2B and Technology Sales with our growing global community of Sales and SalesTech professionals.

The SalesStar Podcast is hosted by SalesTechStar’s Director of Content Strategy, Paroma Sen.

One of the best things about The SalesStar Podcast?
Every episode serves to cover trending insights and tips on technology sales and sales tech in under-10 minutes!

  • Episode 15: Jenna Raby Senior Vice President of Global Financial Services at RiskIQ Discusses Proven Enterprise Sales Tips and Tactics to Help Drive ROI
    by SalesTechStar on March 24, 2020 at 12:43 pm

    Senior Vice President of New Markets at RiskIQ and global thought-leader in Enterprise Software Sales and International SaaS Sales, Jenna Raby joins us in today’s episode of the SalesStar podcast!  Key topics discussed: Enterprise sales strategies and tips  The evolving role of B2B and tech sales Changing sales / salestech landscape

  • Episode 14: R.J. Talyor, Chief Executive Officer at Pattern89 Shares his Thoughts on The Growing Use and Impact of AI in MarTech and SalesTech
    by SalesTechStar on March 18, 2020 at 9:05 am

    R.J. Talyor who recently founded Pattern89 an AI-driven platform that analyzes ads to predict which ads perform the best on social media – joins us in this episode of The SalesStar Podcast to share his experience and insights in technology sales and marketing while discussing the impact of AI in this segment. Key topics covered in the episode: Impact of AI-powered tools in the demand and use of new salestech / martech products Top best practices for adtech/ad and marketing teams to follow The evolution of sales technologies and martech and how it has changed the way sales and marketing is approached as a task  How sales people / marketers should plan their outreach today Predictions for Sales and SalesTech in 2020

  • Episode 13: Peter Gillett, MD at Marketpoint Global & Founder at Zuant Joins us for a Chat to Discuss Key Mobile Lead Capture Tips for Technology Sales Teams
    by SalesTechStar on February 28, 2020 at 11:14 am

    Peter Gillett, tech entrepreneur and Founder/CEO of Marketpoint and Zuant, a mobile data lead capture platform joins us in this episode of the SalesStar podcast to talk about his entrepreneurial journey and his experience going from mechanical engineer to tech entrepreneur.  Topics covered in the episode:  How global technology sales teams use mobile lead capture solutions to boost ROI from their efforts Creating the right balance between skills in a tech sales team and choosing/adopting the right salestech stack Must-haves for any Technology Sales campaign Revenue Generation tips and strategies

  • Episode 12: Wayne Gomes, Co-founder of Grapevine6 Shares his Top Social Selling Tips for Sales Teams
    by SalesTechStar on February 20, 2020 at 9:27 am

    Wayne Gomes, Co-founder of Grapevine6, an AI-powered profiling platform that lets sales people share highly relevant, valuable content to establish trust and credibility with prospects and buyers joins us in today’s episode of the SalesStar podcast to talk about his experience as a second-time tech entrepreneur while also sharing interesting ways for Sales teams to capitalize on social selling.  Topics covered in the episode: Social selling tips to help boost the overall sales process Common challenges faced by sales teams today with tips for overcoming them  Innovative tips for sales teams to prospect better and shorten their overall prospecting time!

  • Episode 11: Enrico Quaroni, VP of Global Sales at Fanplayr Shares Interesting B2B Sales Tactics to Help Drive Better Business Results
    by SalesTechStar on February 19, 2020 at 7:59 am

    In this episode of The SalesStar Podcast, Enrico Quaroni, VP of Global Sales at Fanplayr, a solution provider that helps convert browsers to buyers with real-time targeting shares creative ways for technology sales teams to prospect better in order to reduce their overall sales cycles. Topics covered in this episode: Proven / best-performing sales tactics and sales strategies in Technology Sales that drive sales efforts How the evolution of salestech is redefining how sales teams approach their tasks Biggest challenges facing client-facing teams and sales teams, ideas to overcome them About Enrico:  Enrico serves as the VP of Global Sales at Fanplayr. Enrico has a rich expertise in creating strong sales, operations, account management teams and strategies to help make a mark in the Italian or European markets.

  • Episode 10: Mark Rogers, Chief Revenue Officer at Impartner Software Talks about his Best-performing Sales Tactics and Strategies
    by SalesTechStar on February 14, 2020 at 9:55 am

    Chief Revenue Officer of Impartner Software Mark Rogers joins us in this episode of the SalesStar Podcast to talk about his best performing sales tactics and strategies while also sharing his thoughts and insights into the evolving sales and salestech landscape! Key topics discussed in this episode: Mark's most successful Channel sales/ revenue strategies that have helped drive business success Tips on how sales/marketing teams should re-think how they build or shape their teams, given the evolving Salestech landscape Top trends in the B2B/Tech Sales space for 2020 and the evolving role of the B2B salesperson 

  • Episode 09: Tyler Lessard, VP of Marketing at Vidyard Shares Innovative Tips for Sales Teams to Capitalize on Videos
    by SalesTechStar on February 14, 2020 at 9:45 am

    Tyler Lessard VP of Marketing at Video Marketing Platform Vidyard joins us in this episode of the SalesStar Podcast to share a few innovative ways in which sales teams can capitalize on videos to optimize their outreach!  Topics Discussed in the Episode: The evolving martech/salestech landscape and how innovations in technology cannot change the basics of Marketing and Sales Biggest challenges facing client-facing teams like Sales today The need for more innovation in Sales to help stand out from the crowd Creative ways in which leading B2B / Technology companies have used Videos to enhance their prospecting efforts and outreach  Top 5 Tips for Sales Reps shooting their first Video outreach!

  • Episode 08: David Lewis, Founder & CEO of DemandGen International Explores the Changing Role of the B2B Salesperson While Sharing Innovative Sales techniques to help you Boost your Sales
    by SalesTechStar on February 13, 2020 at 10:27 am

    Martech thought-leader and inspiring sales leader David Lewis joins us in this episode of the SalesStar podcast to share his insights and tips on the evolving sales and salestech marketplace.  David is the Founder & CEO of DemandGen International and host of the DemandGen Radio. Key Topics Covered in the Episode: How the core basics in marketing and sales will always remain the same despite innovations in martech and salestech Common problems facing marketing and sales teams today, vis a vis lags in their overall process and strategy How today’s sales person needs to be more of an innovator in order to get their prospect’s attention.  Tips by David for sales reps do to get their prospect's attention faster The top 5 things every sales rep should do before they get on their first cold call!

  • Episode 07: Maria Tribble, VP of Enterprise Sales at Pathfactory Shares Best Practices that Help Optimize every Sales Campaign
    by SalesTechStar on January 24, 2020 at 8:13 am

    Maria Tribble, VP of Enterprise Sales at Pathfactory joins us in this episode to discuss: Her Sales and SalesTech predictions for 2020 How the role of the typical B2B Salesperson will evolve, given the dynamics in SalesTech today Why (and how) Sales teams should pay more attention to Customer Experience

  • Episode 06: Michael Brenner, CEO of Marketing Insider Group Shares Content Marketing Tactics to Enable Sales Teams
    by SalesTechStar on January 24, 2020 at 8:07 am

    Globally-recognized keynote speaker on leadership, culture, and marketing - Michael Brenner joins us in this episode to share some interesting tricks and tactics that can help Sales teams capitalize on content to achieve their goals. In this episode, we cover: Top content marketing and content development tricks & best practices for a typical Sales outreach / or Sales prospecting cadence Biggest lags in Sales when it comes to prospecting/cold calling sales strategies and how B2B Sales teams can enhance/optimize their sales content or copy to help close more deals Michael's top sales and sales tech predictions for the year! Tips on enhancing the overall Customer Experience with content Why Sales teams and leaders should be more involved in content development (given that the popular method is for Marketing to work on Content assets within organizations)

  • Episode 05: Brandon Bornancin, Founder & CEO of Seamless.AI discusses the Impact of AI in Sales and his SalesTech Predictions for 2020
    by SalesTechStar on January 20, 2020 at 3:16 pm

    Serial entrepreneur and Sales thought-leader Brandon Bornancin shares his insights and tips on Optimizing Sales and SalesTech strategies in this conversation with SalesTechStar! In this episode we cover: Innovative ways Sales teams can use SalesTech to optimize results Top challenges faced by B2B salespeople and how the right SalesTech stack can help Best practices by Brandon for formulating successful Sales strategies Sales tips that can help drive better win rates

  • Episode 04: Carlos Hidalgo, Founder & CEO at VisumCX discusses his predictions on Sales and SalesTech for 2020
    by SalesTechStar on January 15, 2020 at 11:59 am

    Innovative thought leader with over 25 years in B2B Marketing and Sales, Carlos Hidalgo joins us in this episode to share his tips and insights on what the Sales and SalesTech landscape will look like in 2020. Key topics discussed in this episode: Top sales tech predictions Tips on enhancing Customer Experience and Customer Success initiatives in B2B Sales Why Sales teams should pay attention to better CX and Customer Success outcomes? Ways to Optimize Sales Prospecting  and cold calling efforts

  • Episode 03: Meetul Shah, Founder and CEO of DemandMatrix Discusses Innovative Account-based Selling and B2B Sales Tactics
    by SalesTechStar on January 7, 2020 at 8:45 am

    Meetul Shah, Founder and CEO of leading technographics and intent provider firm - DemandMatrix joins us in this episode to share interesting sales tactics and insights on Account-based Marketing and Account-based Selling.  In this episode we cover: The future of Sales/SalesTech Sales Campaign from your time at Microsoft and of course, from your experience running sales at DemandMatrix Account-based marketing and Account-based selling tips Key learnings & takeaways for young BDRs and Sales Reps

  • Episode 02: David Raab, Founder and CEO of The CDP Institute Tells us why CDPs are Essential to Sales
    by SalesTechStar on January 6, 2020 at 7:17 pm

    David Raab, founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that educates marketing and sales teams about customer data joins us to discuss the importance of CDPs in Sales.  In this episode, we cover: How and why Sales teams should manage or own the use of the organization CDP How CDPS help reduce friction between Marketing and Sales Tips on how Sales teams can use CDPs to drive Account-based selling How Sales teams can use CDPs to accelerate business revenue

  • Episode 01: About the SalesStar Podcast - (A Brief Introduction!)
    by SalesTechStar on December 20, 2019 at 11:38 am

    The SalesStar Podcast, hosted and produced by SalesTechStar (an online publication that aims to cover global trends, best practices, news and insights on B2B Sales and SalesTech) is an under-10-minute podcast that features the best in B2B and Tech Sales. 

Also, catch the latest episodes of The DemandGen Radio hosted by CEO and Founder – David Lewis here.