Advertisers and Creators Benefit from a Brand Suitability Score

Three years ago, advertisers started to take viewability seriously, debating hotly between a hard-line 100% requirement or something more realistic like the now-standard 75%. This dialogue served many purposes in the Digital Advertising market. First, it brought quality metrics to the forefront of Digital Advertising, which had previously been something of a nice-to-have. Second, it … Continue reading Advertisers and Creators Benefit from a Brand Suitability Score