SalesTechStar

Hyphen Solutions Announces New Vice President of Customer Relationship Management

Bringing simplicity of sales automations and CRM for Residential Builders

Hyphen Solutions, the leading cloud-based construction management software, with over 12,000 companies subscribing to its comprehensive Home Builder and Supply Chain platform, is proud to introduce Danny Forbes as Hyphen’s Vice President of Customer Relationship Management.

Forbes joins Hyphen with over 25 years of experience in residential SAAS software, specializing in Customer Relationship Management (CRM), user interface experience and design, and product development. As Chief Technology Officer of MiTek’s Sales Simplicity, Forbes managed the cloud migration project. He will be an instrumental part of heading Hyphen’s CRM delivery of truly experiential CRM features and functions, designed to give home buyers flexibility and offering home builders’ Sales and Marketing teams ease of use and automated workflows.

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“Hyphen is delighted to bring on Danny Forbes to support the Pharaoh and BRIX user experience,” said Dr. Felix Vasquez, CEO, Hyphen Solutions. “Our forward-thinking approach and dynamic cloud-based products make for innovative solutions for our clients. Danny Forbes’ industry expertise will extend our solutions footprint and generate tremendous benefits to the entire supply chain, providing the top CRM system in the industry.  We are also very bullish on Danny’s ability to create unified experience that combines the needs of Sales, Purchasing, and Construction teams which often have differing goals and incentives.”

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Hyphen has repositioned and finished the development of the new design center application for Pharaoh and BRIX clients. The new design reflects an updated user interface that provides customers a more efficient way to work with their home buyers. The interface is set to release early 2019. As the leading software provider for the residential construction industry, Hyphen plans to further cultivate this stand-alone platform to integrate with countless solutions within the current marketplace, enhance the existing product and provide a consolidated CRM system.

“I’m thrilled to join the Hyphen Solutions team and be a part of an opportunity to create a premium residential customer management solution to serve as the CRM of choice for the complete supply chain,” says Danny Forbes, VP of Customer Relationship Management, Hyphen Solutions.

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