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Viamedici Strengthens Position Among EPIM Platforms for Data Management

Viamedici has lowered manufacturing companies’ reliance on point solutions and isolated teams, offering them cost, labour, and time savings and boosting revenues

Based on its recent analysis of the European product information management (PIM) market for the manufacturing industry, Frost & Sullivan recognises Viamedici with the 2018 European Product Leadership Award for its PIM suite, Viamedici EPIM. Designed as completely off-the-shelf software, the platform delivers unmatched product value through a unique combination of PIM, media asset management, channel management, multi-language management, and online and print tools. It incorporates product master data management, total quality management, and data governance; making it a comprehensive solution that covers all product management and product marketing processes.

“With Viamedici’s comprehensive solution, manufacturing companies can control their massive volumes of product data throughout the process chain,” said Sankara Narayanan, Senior industry analyst. “In addition to employing a Webservice interface to address most of the product functions directly, it leverages a database application programming interface (API) to provide users easy access to all data, and eliminates the need to understand complex scenarios and data models. A powerful eCommerce platform (ECOM) and solutions for electronic data exchange (ECAT) further fortify Viamedici’s market positioning.”

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Significantly, Viamedici EPIM is based on the meta-model concept, a highly flexible data model that allows its customers to define the model they need for their business and reproduce even the most complex product structures. These flexible import interfaces, easy-to-use data administration, and tools to consolidate and synchronize all product data make the solution ideal for product data management. Besides, the platform makes extensive use of in-memory technology and has a scalable multi-daemon architecture, in which different services provided by EPIM are managed by daemon, and every daemon can run in parallel for scalability and multi-tasking.

Viamedici EPIM facilitates simple maintenance and administration of not only product data, but also marketing information and media assets, such as image, graphic, and document formats as well as audio and video files through its integrated media asset management module. Print tools enable the highly automated creation of materials including product marketing collateral, price lists, and catalogues. Furthermore, the platform features multi-language solutions for translation and language management, so that manufacturers can manage their product data in any language.

“From a product strategy perspective, Viamedici continues to build new functionalities such as extending marketing and omni-channel features, analytics and monitoring, collaboration and social features and artificial intelligence,” noted Narayanan.  “Through a recent acquisition Viamedici extended its solution in the areas of product configuration, rule management and CPQ to provide better support for increasingly customizable product portfolios with significant amounts of product variants. Overall, the company’s strong product and business strategy has positioned it for sustained growth.”

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Each year, Frost & Sullivan presents this award to the company that has developed a product with innovative features and functionality that is gaining rapid market acceptance. The award recognizes the quality of the solution and the customer value enhancements it enables.

Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

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