Dropbox and Salesforce Form Strategic Partnership

The Partnership Leads to the Creation of Branded Customized Dropbox Folders Within Salesforce Commerce Cloud and Salesforce Marketing Cloud with the New Digital Asset Engagement Solution

Dropbox and Salesforce, announced a strategic partnership to connect Salesforce’s #1 CRM platform with Dropbox’s leading collaboration platform, enabling companies of all types and sizes to collaborate and more deeply connect with their customers across sales, service, marketing, commerce and more.

The companies will initially deliver two new integrations to drive brand engagement and boost team productivity:

Fusion with Commerce Cloud and Marketing Cloud: This partnership saw the creation of branded customized folders within Salesforce Commerce Cloud and Salesforce Marketing Cloud with the new Digital Asset Engagement solution. Folders can be accessed by both internal teams and external partners. With two-way workflows, content stays relevant and up-to-date, whether the user is working in Dropbox or Salesforce. For example, a retailer using Commerce Cloud may create a Dropbox folder to access product images or creative briefs from an external creative agency. The retailer is notified if the agency makes changes or additions and can then update their online storefront in order to deliver a superior shopping experience.

Fusion with Quip: This blend has facilitated ease of access to content such as photos, video, and slides, directly within Salesforce Quip. Dropbox will also add support for Quip documents, allowing joint users to work on Quip files that live in Dropbox, furthering their effort to build a unified home for work.

In addition to these new integrations, Salesforce will use Dropbox Enterprise and Dropbox will significantly extend its use of Salesforce products including Salesforce Service Cloud, Marketing Cloud and PRM across its business.

Expanded Partnership with Continued Focus on Customer Success

This announcement builds on the existing relationship between the two firms, including the Dropbox for Salesforce app available on the Salesforce AppExchange. Additionally, Salesforce Ventures, Salesforce’s corporate investment group, has been an investor since 2014.

“Customer success is core to everything we do at Salesforce and it inspires our partnerships. When you bring together the world’s leading CRM and collaboration platforms, the possibilities to create more value for our customers are endless,” said Ryan Aytay, EVP, Global Business Development & Strategy, Salesforce

“This deeper partnership with Salesforce is a great opportunity to build new value for our mutual customers. We’re looking forward to delivering these new integrations so our customers can get the most out of their tools,” said Quentin Clark, SVP of Engineering, Product and Design at Dropbox.

“Salesforce has completely changed the way businesses connect with their customers through the use of cloud, social, mobile IoT and AI technologies. Together, we have the opportunity to fundamentally change how people work,” said Dennis Woodside, Chief Operating Officer at Dropbox