Customized sales websites can now be created and published directly from Salesforce Sales Cloud
Brandcast, a cloud-based technology platform that enables enterprises to create and manage large portfolios of customized websites, announced the availability of Brandcast for Salesforce on Salesforce AppExchange. Sales and business development teams can now transform offline sales collateral and dated online content into personalized websites for prospects, partners and customers; and create and edit those websites directly from the familiar UI of Salesforce Sales Cloud.
Sales teams today face a challenge in creating and sharing engaging sales presentations, sales proposals, case studies and product content, and making those documents easily accessible online. In a world where most communication happens on mobile phones amid unlimited distractions, sales teams are often held back by requiring prospects to download multiple versions of sales presentations and proposals, and relying on documents that are not easily consumed on mobile. Additionally, while rich data often lives on CRM platforms, sales teams often struggle to connect those data sources with the tools they use to create and share their sales collateral, preventing them from offering a more personalized experience to their prospects.
The Brandcast for Salesforce app on Salesforce AppExchange now allows business development and sales teams to create personalized web content in minutes and track detailed engagement data, all without having to leave Salesforce Sales Cloud.
“We are happy to welcome Brandcast onto AppExchange, as they provide customers with an exciting new way to transform sales collateral into personalized sales and customer websites,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”
“Digital transformation starts with revolutionizing the customer journey,” said Richard Yanowitch, Chairman and CEO of Brandcast. “The new customer journey is entirely mobile and web-based and needs to consists of unique digital experiences at every stage of customer engagement. These new customer experiences must be visually stunning, highly interactive, brand-forward, and readily personalized. The Brandcast for Salesforce app will put that control in the hands of sales and Business development teams and their marketing partners, helping them transform the way they communicate with prospects and customers and leveraging the essential data living within their CRM platforms.”