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Copper Named to Constellation ShortList for Sales Force Automation Category

Copper, a Google-recommended CRM for today’s digital workplace, announced it was named to the Constellation ShortList for the Sales Force Automation category in Q1 2019. The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives.

Businesses are shifting to longer-lasting relationships. In fact, for small and mid-sized companies, most relationships last between two to four years, according to a recent survey from Copper. Traditional CRM offerings focus on manual data entry at the expense of relationship-building. Copper puts customer relationships and productivity at the forefront by creating a solution that works where businesses already work — in G Suite.

“Small and mid-sized businesses are continuing to adopt this new vision of productivity which removes the traditional burdens of CRM such as manual data entry, collaboration issues, and poor compatibility with other software tools,” said Morgan Norman, chief marketing officer at Copper. “Copper, with its native integration with G Suite, is the perfect solution for businesses to get up and running quickly and we are honored to be recognized on the Constellation ShortList.”

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The Sales Force Automation category identifies the software vendors that best help companies manage customer and prospect relationships. These solutions extend past core competencies and include scalability, extensibility, advanced analytics, productivity tools, etc. More than 70 solutions were evaluated for this category and Copper was among the nine recognized.

“The Post-Digital era has arrived. In a world of winner-takes-all markets, digital leaders seek clarity on what exponential technologies will support their new business models. This Constellation ShortList filters the signal from the noise and highlights the key technologies our analysts recommend to our clients,” said R “Ray” Wang, chairman and founder at Constellation Research.

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“Copper is a cost-effective solution that provides small and mid-sized businesses with the tools needed to close more deals,” said M.G. Thibaut, chief financial officer at Copper. “Companies using Copper experience benefits such as increased team collaboration, more accurate sales forecasts and less time spent on manual data entry.”

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. The portfolio is frequently updated as market conditions change.

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