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Copper Unveils SMB Productivity Stack with Four Best-of-Breed Integrations

Copper adds Hubspot, Zendesk Quickbooks and Xero to new partner integration program aimed at connecting tools to the applications users need to be more productive and love their jobs

Copper, the Google-recommended CRM for today’s digital workplace, today announced four new integrations to help small and midsized businesses (SMBs) be more productive and get the same leverage from technology investments as mid- and large-sized organizations. The four new integration partners, HubSpot, Zendesk, QuickBooks and Xero provides Copper customers with an integrated application stack that can share relationship data from customers, partners, vendors, investments and more, directly within their Gmail extension, as well as in Copper.

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Small businesses have been among the biggest beneficiaries of the move of business applications to cloud and mobile, as it has eliminated most of the need for extensive on-site IT support and infrastructure. However, businesses still spend billions of dollars annually on system integrations and business process automation, posing complex challenges to SMBs. With pre-packaged integrations, Copper’s small business stack eliminates those barriers by providing lines of business within instant access to relationship data from CRM, accounts payable and receivable, customer service and support, and marketing automation applications within the productivity applications they are used to. The automatic data sync between the platforms will allow users to spend less time each day searching for the background information they need to have successful interactions with customers.

“With even the smallest companies becoming data driven, the flow of information between applications becomes paramount to providing outstanding user experience,” said Jon Aniano, chief product officer of Copper. “Gone are the days of asking sales, marketing, finance or support professionals to log into 5-7 different applications to get the information they need, while not having access to relevant data outside of their line of business. Cooper’s mission is to build an application stack centered on user productivity, helping people across lines of businesses in relationship-driven organizations have the full picture.”

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Copper Small Business Stack integrations include:

  • HubSpot: Connects users’ sales database to their marketing database. Sales and marketing teams are established to seamlessly share contacts, track deals and get deeper insight into every customer’s journey.
  • Zendesk: Provides a seamless integration between sales and service teams to collaborate and resolve customer issues faster. This integration enables support teams to deliver a personal customer service experience based on continuous data from the sales side.
  • QuickBooks: The integration provides Copper users with the ability to view past invoices and customer details from QuickBooks.
  • Xero: Integration directly connects users’ sales database to their finance database. It allows teams to work faster, pay invoices quicker and increase efficiency for the finance department.

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