SalesTechStar

Lunar Launches Uplink, a New Text Message Product for Sales Teams

SaaS product allows sales professionals to seamlessly connect with customers via their native text messaging app while procuring crucial data

unar’s Uplink will debut at Dreamforce 2018, taking place Sept. 25-28, 2018 in San Francisco.

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Prior to Uplink, it was necessary for sales teams to either manually insert communication made via text messages into their CRM platform – a time-consuming process – or download a separate dedicated mobile app that would automatically log the messages, but derailed the salesperson’s workflow. With Uplink, sales teams can text directly from their cell phone’s native messaging app, and texts are automatically visible in the CRM software, all while keeping the sales team’s personal numbers private.

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“Uplink allows sales professionals to connect with leads and customers in the same way they would a friend, having quick and convenient conversations that offer a more personalized customer experience,” said Jon Robinson, president of Lunar. “According to a recent study, 85 percent of customers said they would prefer to reply to a text message from a business compared to a phone call, and Uplink provides businesses with a way to reach those customers without sacrificing data insight or disrupting workflow.”

Using Uplink, sales teams can gain insight into the connections made through text messaging. With an easy-to-use dashboard, messages are automatically uploaded and easily viewed, and actionable insights can be derived from reporting features that analyze which relationships are leading to the most active conversations.

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