ZINFI Expands Its Partner Relationship Management Platform by Introducing Advanced Community Capabilities

ZINFI’s Newly Expanded Community Module Enables High-Performance Channel Organizations to Dynamically Communicate with Their Channel Partners Using Social and Private Collaboration Modes

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced it has expanded its partner relationship management (PRM) platform by introducing an expanded Community module with state-of-the-art collaboration capabilities.

The advanced community capabilities enable dynamic collaboration among users across all core application areas, including business planning, contract management, lead management, deal registration, configure price quote, demand generation, incentives and more. With the expanded Community module, partners can now seek help from each other, raise questions and answer others in real time as a part of a thoroughly integrated workflow—and they can do so in social or private modes as they deem appropriate. This new set of features reduces workloads for partners and their vendors and at the same time increases communication effectiveness, responsiveness and resolution of open items.

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“Our customers expect value innovation from ZINFI, and we continue to deliver. Until now, not a single purpose-built partner relationship management platform in the marketplace has come with a built-in collaboration capability,” said Sugata Sanyal, founder and CEO of ZINFI. “While there is a leading CRM provider that offers a community application, it is out of reach for most channel organizations due to cost and complexity. Over the years, we have provided enterprise-grade software at SMB pricing with consumer-level of ease of use. This is in our DNA, and with today’s introduction of advanced collaboration capabilities we are taking our Community module to a whole new level for our customers.”

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ZINFI was recently named a leader in The Forrester WaveTM: Through-Channel Marketing Automation, Q2 2018. The Forrester report notes that “ZINFI’s solution provides robust functionality, modularity, and customizations and is supported by localized concierge services in 14 countries… The solution comes with a wide set of integrated marketing tools such as search, social, syndication, email, event, and microsites that can be put together in a single- or multi-touch campaign. The solution has strong cross-functionality, including the asset eStore, integrated MDF/co-op management, adaptive reporting and business intelligence.” The report concludes, “… ZINFI could be a formidable player in multiple industries and segments around the world.”

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