a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs
Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership withInscape Data Inc., the leading provider of Automatic Content Recognition (ACR) data. This partnership is aimed at augmenting set-box data with data from nearly nine million connected VIZIO TVs.
Inscape’s TV audience viewing data is leveraged by OEMs, brands, agencies, networks, measurement companies, DMPs, and marketing technology platforms to power massive transformations in the industry. Its glass-level insights bring a new level of speed, transparency, and actionability to the global TV marketplace.
a4’s platform makes it easy for marketers to plan and deliver cross-screen, addressable media campaigns on a national, local and even a household level. Integrating Inscape, the largest single source of opt-in Smart TV viewing data available to license in the U.S., helps a4 solve the complex puzzle of audience targeting for networks and marketers.
“Partnering with Inscape solidifies our national footprint and allows us to expand our portfolio and capabilities into OTT media and analytics,” says John Povey, SVP Marketing and Analytics at a4.
John added, “Adding their data allows us to extend our reach and capabilities beyond linear with near-real-time Smart TV insights.”
With this partnership, a4 adds insights collected from nearly nine million Smart TVs to its footprint of more than 90 million households, 85 percent of broadband subscribers and one billion devices in the U.S. That data includes de-identified Altice USA subscriber data and viewership and device-level data from MVPDs across the country, which a4 receives in exchange for providing MVPDs with its platform.
“a4 understands that in order to deliver relevant marketing campaigns in an omnichannel world, marketers need to have access to scaled, granular and fast television viewing data for greater targeting and unprecedented ad measurement,” said Greg Hampton, VP of Business Development at Inscape.
Greg added, “We look forward to this collaboration, adding actionable TV data into their offering and watching the impact and value it brings for their customers.”
Currently, Inscape is recognized as a leading TV intelligence company that captures highly accurate, up-to-date viewing data from millions of Smart TVs. The company is a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics.
a4 provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4 enables advertisers to reach more than 90 million U.S. households on television through cable networks, on-demand and addressable inventory across the U.S., and more than 45 million U.S. households through authenticated, privacy-compliant IP addressability supported by rich data sets and powerful analytics and attribution services in a simple, user-friendly way.