Salesforce Einstein Analytics Unveiled to Add Meaningful Context to Data Analytics
Now every Salesforce user has access to advanced analytics apps with data discovery, rich visualizations and powerful predictive and prescriptive guidance for sales, service, and marketing
Salesforce Einstein Analytics is finally available for customers. Within a year of the launch of its AI-based feature for the Customer Sucess Platform, Salesforce announced a new suite of predictive tools for sales and marketing clouds. Additionally, the leading CRM maker also unveiled Einstein Data Discovery as a rebranded version of BeyondCore. Salesforce acquired BeyondCore in September 2016.
Salesforce Einstein Analytics will empower sales reps, service agents, marketers and analysts with the insights they need to make every customer interaction smarter, without having to build mathematical models, write algorithms or ask an expert for help.
In his blog post, Arijit Sengupta, CEO at BeyondCore wrote, “At Salesforce, BeyondCore will be uniquely positioned to further magnify our impact on the world of analytics as part of the Analytics Cloud, extending smart data discovery and advanced analytics capabilities across the entire Salesforce Customer Success Platform. Of course, we’ll continue to deliver our innovative technology to customers as part of Salesforce and deliver the same great service you’ve come to expect from us.”
Advanced Analytics Apps to Optimize Workflow
By launching Salesforce Einstein Analytics, the CRM maker will deliver advanced analytics to millions of CRM users. Einstein Analytics adds a layer of artificial intelligence capabilities to the entire analytics workflow, automatically surfacing CRM insights and recommending actions to accelerate sales, improve customer service and optimize marketing campaigns. By using Einstein Analytics, Salesforce users can continue their analytics journey with advanced analytics apps built into their existing CRM platform.
With the amount of customer data growing exponentially, analytics has become more important than ever before. It is impossible for anyone to spot every trend, understand every correlation or test every hypothesis.
Meaningful Context to Analytics
Einstein Analytics delivers a portfolio of contextually relevant, self-service analytics apps that empower every CRM user to explore data and uncover insights—from a simple sales pipeline dashboard to the most advanced complex forecasting decision. With the new AI-powered Einstein Discovery, Einstein Analytics apps can automatically analyze billions of data combinations to surface predictive insights and prescriptive recommendations.
Every sales rep, service agent, marketer, and analyst can unlock new opportunities from within their data to make every customer interaction smarter.
With the new AI-powered Einstein Discovery, Einstein Analytics apps can automatically analyze billions of data combinations to surface predictive insights and prescriptive recommendations. Built on the world’s #1 CRM platform, now every sales rep, service agent, marketer, and analyst can unlock new opportunities from within their data to make every customer interaction smarter.
Pre-Configured AI-Driven Analytics Apps to Maximize Sales Performance
Salesforce has revolutionized CRM analytics with role-specific, native analytics apps that break down the barriers to data accessibility, exploration, and actionability for every Salesforce user. Einstein Analytics apps are pre-configured with role-specific KPIs built in Salesforce, providing users with an intuitive, self-service way to drill into the most up-to-date data, uncover insights, collaborate and take instant action. Sales Analytics allows sales reps and leaders to manage forecasts, pipelines, and team performance.
Salesforce users now have access to AI-powered insights and recommendations right where they work, within the Sales Cloud or the Service Cloud.
Service Analytics enables service agents and call center managers to improve customer satisfaction, agent efficiency, and channel optimization. B2B Marketing Analytics gives data-driven marketers insights on engagement, pipeline and campaign performance needed to take action. In addition, customers can also build and customize their own custom analytics apps on the Salesforce platform — with the new analytics app designer, visual data prep and external data connectors.
Actionable AI with New Einstein Discovery
Einstein Discovery conducts thousands of statistical checks to confirm that each trend is valid, and also provides intelligent explanations for the patterns it identifies, delivered in easy-to-understand language. To complete the analytics workflow, Einstein Discovery offers guided recommendations on how to take action and even helps CRM users communicate its findings quickly with auto-generated slide presentations that contain visualizations and talking points.
Salesforce CRM works in tandem with Einstein Discovery to provide feedback and enhance insights with human intuition. Sales reps can now exactly know exactly where to drill down — and know why — with Einstein Discovery. It guides users at every step of the way, asking the next questions, even ones that they didn’t know to ask.
For example, the Sales Analytics app can analyze thousands of deals with Einstein Discovery, which can tell a sales manager the top three factors that have the greatest impact on closing a deal across products, regions, industries and more.
Furthermore, because Einstein Analytics is not a black box, business analysts can access the complete model and algorithms behind the analysis to gain a deeper understanding of how the predictions and recommendations were derived.
Comments from the Community of Analytics Trailblazers
Salesforce is empowering everyone to develop analytics apps faster and together. With Trailhead, Salesforce’s interactive, guided and gamified learning platform, anyone can become an analytics trailblazer today with 12 online learning modules.
Additionally, with AppExchange, the world’s largest business app marketplace, ISVs can build and extend the power of Einstein Analytics to more roles, departments, and industries, empowering all business users to be smarter about their customers with actionable insights. In fact, more than 20 analytics apps from leading ISVs are already available on the AppExchange.
“We have invested in Einstein Analytics to provide each of our 250,000+ global Independent Consultants with the same artificial intelligence power previously reserved for corporations,” said Guy Thier, CIO, Arbonne. “This will help our Independent Consultants share Arbonne’s Pure, Safe, Beneficial skincare, cosmetics, and nutrition products through a personalized experience unique to each customer’s preferences.”
“Gartner predicts that, through 2017, the number of citizen data scientists will grow five times faster than the number of highly skilled data scientists. This growth will be enabled by smart data discovery, which has the potential to complement and extend existing modern BI platforms by putting insights from advanced analytics into the hands of business analysts, in order to drive new sources of business value,” said Rita Sallam and Cindi Howson, Research Vice Presidents at Gartner in the July 2016 Hype Cycle for Business Intelligence and Analytics.
“From day one, our vision for analytics has been to empower business users with data-driven experiences that guide every customer interaction,” said Ketan Karkhanis, GM of Salesforce Analytics. “We have broken down barriers to data accessibility, exploration, visualization, actionability and today we are building on that momentum by adding the power of AI. With Einstein Analytics, every CRM user can now see not only what happened in their business, but why it happened and what to do about it, without requiring a team of data science experts.”
“Robert Half has made an investment in Einstein Analytics to augment our artificial intelligence, machine learning, and data science capabilities,” said James Johnson, Vice President of Information Technology at Robert Half International. “We’re excited to see the power of staffing professionals in more than 300 locations in 18 countries using intelligent recommendations and data-driven actionable insights integrated into our Salesforce platform to transform how we engage and service our clients.”
“With Einstein Analytics, we are aiming to get analytics into the hands of business users to help them make decisions based on data, not gut-feel,” said Josh Botnen, Director of Data Management & Analytics, First Interstate Bank. “We want every employee to ask more questions and get intelligent recommendations on how we can drive business.”
“Companies need to align with the next phase of computing to better connect customer experience to value. As a long-standing Salesforce Global Strategic Consulting Partner, our practice helps clients uniquely deploy Einstein and cognitive capabilities. Combined with the power of Einstein Analytics, we can rapidly change how businesses make everyday decisions today,” said Adam Bataran, Managing Director, GTM Global Salesforce Platforms, Bluewolf, an IBM Company.
The Economic Impact of AI on CRM
With the convergence of computing power, big data and new breakthroughs in machine learning, AI is poised to transform how people work. According to a new report from IDC, the efficiencies driven by AI in the way companies sell, service and market to their customers will augment human ability and create more than 800,000 new jobs as well as more than $1.1 trillion in new GDP impact worldwide by 2021. As the global leader in CRM, Salesforce customers will account for $293 billion of this revenue and more than 155,000 of the net-new jobs.
From predictive lead scoring in sales to marketing campaigns based on data-driven audience segmentation, Salesforce is democratizing AI for CRM with Einstein, allowing every employee to be more productive and deliver smarter, more personalized customer experiences.