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TikaMobile Announces Business Intelligence CRM Solution for Market Access Teams to Increase Coverage and Pull-through Performance of Sales Teams

TikaMobile, the premier leader in cloud-based business intelligence and CRM software for the global life sciences industry, announces the latest advancement to its innovative analytics CRM platform – TikaMarketAccess. TikaMarketAccess provides teams with critical, real-time intelligence and visibility into formulary timelines and strategy planning for pull-through success through a single, easy-to-use app that is available on phones, tablets and through the web. The app empowers payer teams to outperform competitors in the industry by forming and maintaining powerful relationships with payers, ultimately improving overall patient population coverage and access to innovative therapies.

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Manish Sharma, founder and CEO of TikaMobile, explains: “Stakeholders at all levels require access to transparent and relevant data to quickly adapt and maintain a position of strategic advantage. Made expressly for Market Access and Reimbursement teams, TikaMarketAccess is a powerful mobile application that provides vital actionable business intelligence, enabling Market Access teams to cultivate strong relationships with payers and communicate key formulary information to their sales reps in real-time.”

TikaMarketAccess provides Market Access teams with the ability to manage contracts and pricing; create a pipeline of payers; handle clinical requests and accepted response dates; analyze a comprehensive overview of competitor activity; gain insight into formulary plan coverage for different therapeutic groups; drill into specific plan details, including number of lives by plan or by state; and push real-time alerts to sales reps for formulary wins by location and physician.

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With this new offering, Market Access teams now have the opportunity to overcome the legacy challenges in the industry – hunting around for disparate data, waiting days for information requests, relying on stale spreadsheets, etc. – by using technology that provides a single, easy-to-access source of real-time intelligence.