SalesTech Star

Fuze Announces Gong AI Integration to Deliver Insights from Sales Calls

Machine learning-based solution allows Fuze customers to transcribe calls and analyze data, enabling better sales conversations to generate more revenue

Fuze, the leading cloud communications platform provider for the modern global enterprise, announced a new integration with Gong, an AI-driven revenue intelligence platform for revenue teams. Fuze’s application programming interface (API) enables customers to apply Gong machine learning technology to Fuze calls, empowering sales representatives with insights on the most effective talk tracks, questions, and objectives for executing successful sales strategies. Customers who add Gong revenue intelligence to Fuze’s existing communications platform will be able to make more informed decisions when it comes to sales calls, while also sparking improvements within overall workforce communications.

“At Fuze, we are constantly identifying compatible solutions and like-minded partners who share our goal to change the culture of how we work”

“At Fuze, we are constantly identifying compatible solutions and like-minded partners who share our goal to change the culture of how we work,” said Jed Brown, SVP of Product at Fuze. “Our integration with Gong comes at a time when communication preferences are as diverse as our workforce, so utilizing AI and automation will enable our customers to make their revenue efforts more productive and effective.”

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Fuze’s existing platform combines cloud calling, meeting, chatting, and content sharing into a single platform, providing customers and partners with comprehensive access to their communications data required for workforce-changing productivity insights. With the addition of the Gong integration, Fuze is making it even easier for users to access data and insights, as the platform not only enables customers to record and annotate calls, but also analyze topics within the conversation in order to provide feedback and suggestions for future calls.

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“AI-based insights from real-time customer interaction data enables customer-facing professionals and businesses to operate based on customer reality instead of false opinions and ultimately be more successful in competitive markets,” said Udi Ledergor, CMO at Gong. “Together with Fuze, we are able to expand our technology to improve the collaboration practices of workers, identifying the ways they can streamline efficiencies through improved communication throughout the customer journey.”

Gong uses machine learning to help sales representatives provide a better customer experience. Their technology enables customers to securely record their conversations, including phone calls, web conferences, and emails, and uses AI to uncover how the strongest sales representatives communicate with customers. Gong customers often use these data insights as a coaching mechanism to onboard incoming employees with real-life examples of winning calls from leading representatives.

The Gong integration is currently available for all Fuze customers.

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