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How ERP Boosts Customer Satisfaction?

Enterprise Resource Planning (ERP) software, particularly the ones embedded with CRM modules goes a long way in boosting customer satisfaction, according to studies. Since ERP modernizes the backend business processes it is sure to make business easy than never before.

Quicker Product/Service Deliveries Make Customers Happy

As per a study conducted by econsultancy, 40 percent of the customers in the online retail space did not wish to wait for more than five days to have their goods delivered. Once transit time is discounted from these five days, companies are left with only a short window to avail the goods, thus making ERP vital for businesses.

Once the customer places an order the inventory is automatically assigned in the back end. The Sales order is created and customer data gets stored. ERP manages it all and assists in warehouse management also. It helps companies prioritize fund allocation. Invariably ERP can push the product from wholesaler to the customer swiftly.

Offers a Holistic View of Customer History

ERP provides an elaborate view of the customer’s history. The AI-enabled system stores customer history, buying behavior.  ERP systems that have Customer Relationship Management (CRM) components embedded in them allow companies to keep track of all customers and vendors. It can also save prospective customer information in a central system or cloud. This virtually means inventory can be made up-to-date.

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Ease for Repeat Customers

Companies often have repeat clients, especially in the B2B setup. With an ERP in place, customers can log in to the system and reorder products easily. Since ERPs come with Customer Service Modules, the bills and invoices of past purchases can be availed by the customer at wish. ERP also makes it easy for customers and companies to deal with Blanket orders wherein the customer can schedule products for delivery on different dates.

57 % of Companies Embracing ERP for Customer Satisfaction

Harvard review observes that CEOs of various corporations annually lose half their customers. ERP is a crucial tool that can help retain customers, especially the high-value ones. According to a study by Panorama, the prospects of providing more satisfaction to customers is the prime reason which motivates 57% of companies to implement ERP. Pretty much all in-house and market research studies reveal that ERP is key to customer satisfaction.

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Needs Customizable ERP Solutions to Make Customers Happy

Epicor Software Corporation, which offers business software solutions for the organization had conducted a survey which revealed that a huge number of Industrial Machinery and Equipment manufacturers will be on the lookout for a flexible enterprise resource planning (ERP) systems for the next three years. Nearly 40% of all IME manufacturers surveyed believe ERP is vital as the platform that connects the back office and front office. The survey observes that ERP solutions drive customer experience to new levels.

Top ERP Players

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