Brainshark’s Chief Readiness Officer to Deliver Featured Presentations at Sales Enablement Soiree

Brainshark to Also Demonstrate Its Award-Winning Sales Readiness Solutions at the Soiree – the Only Networking Event Exclusively for Sales Enablement at Dreamforce

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced that its chief readiness officer, Jim Ninivaggi, will be a featured speaker at the Sales Enablement Soiree – the only networking event exclusively for sales enablement at Dreamforce. Occurring Sept. 27 at the Four Seasons Hotel San Francisco, this all-day event enables attendees to connect with peers and sales enablement luminaries, and get best practices and real-world advice to maximize sales effectiveness.

Ninivaggi will discuss how to drive perpetual sales readiness – so sellers can maximize every buyer interaction – during a featured presentation. Details include:

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Title: “The Four Pillars of Sales Readiness: A Model for Always-On Enablement”

When: 9-10:20 a.m. PDT

Highlights: Attendees will learn about the four pillars of sales readiness – foundational readiness, continuous readiness, transformational readiness and reactive readiness – and their role in creating an always-prepared sales force, primed to close more deals faster. Ninivaggi will also discuss strategies to support each pillar, along with how to apply technology to validate sales rep mastery and achieve better sales results.

At the Sales Enablement Soiree, Ninivaggi will also participate in a panel to help companies improve sales onboarding. Details include:

Title: “Building a Streamlined Onboarding Program”

When: 2-2:45 p.m. PDT

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Highlights: All too often, onboarding is an amorphous, trial-and-error process, or a week-long “drink-from-the-fire-hose” program. These approaches force reps to get their practice on real-world buyers and can cost their companies deals. Ninivaggi will describe how an “agile” methodology – which he recently discussed in Forbes – can streamline onboarding, accelerate time-to-productivity, and better prepare reps for critical conversations and milestones.

“Every business needs to grow. But the critical question is: ‘How ready are your reps to support and achieve that growth?’” Ninivaggi said. “Reps need to be prepared at all times for any buyer interaction. That’s why sales readiness is the most important component of an overarching sales enablement strategy. I look forward to discussing tips and strategies that improve readiness and the bottom line.”

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