ContentSquare, an AI-powered digital experience insights platform, and Dynamic Yield, the AI-powered omnichannel personalization engine, announced a strategic partnership that will allow brands to better illuminate customer intent for more informed personalization decisions.
ContentSquare is a user experience (UX) analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile, and websites.
With this partnership, marketers can leverage ContentSquare’s visual analytics layer to easily tap into the meaningful signals and actions a user takes as they interact with each experience launched through Dynamic Yield. Insights gathered to provide a clear picture of the customer’s state of mind, which businesses can use to understand the intent and drive higher-impact results.
New Combination Is Truly Powerful for Marketers
“Dynamic Yield makes the right decisions on what content or offer to show each individual user while Content Square understands why a particular piece of content or offer works or doesn’t work says Mukund Ramachandran, CMO of Dynamic Yield.
Mukund added, “This combination, both the what and the why when it comes to personalization, is truly powerful for marketers.”
Efrat Ravid, CMO at ContentSquare, said, “Similarly, while we may have found a well-suited experience for a certain segment of ours by serving the right element. Experience visualizations give everyone in the digital team insight into how the segment behaved on the page and the site or app as a whole, and whether there are additional areas of opportunity to further optimize in the next stage of personalization efforts. Visual analytics is an illumination opportunity, that guide marketers to optimize for the underlying behavior of their customers.”
In addition to the above, this partnership provides marketers with the ability to identify behavioral segments in ContentSquare, e.g. segments that do or don’t engage with certain product content, behave in a way that suggests hesitation, confusion, or frustration, and then target them with an optimal experience through Dynamic Yield’s segmentation and personalization engine.
Currently, Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the Web, Mobile Web, Mobile Apps, and Email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform.
Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, Urban Outfitters, Ocado, and Stitch Fix among its many customers. Based in New York, the company has more than 180 employees in six offices worldwide.