Percolate Named a Leader in 2019 Gartner Magic Quadrant for Content Marketing Platforms
For the Second Year in a Row, Percolate Recognized For Completeness of Vision and Ability to Execute
Percolate, the premiere Content Marketing Platform for Enterprise business, has been named a Leader in April 2019’s Gartner Magic Quadrant for Content Marketing Platforms for the second consecutive year. Percolate has once again been recognized for both ‘Completeness of Vision’ and ‘Ability to Execute.’
As a Leader in the CMP space, Percolate has extended their vision beyond helping global marketing teams keep up-to-date on campaign status, assets, requirements and performance. Innovations developed over the past twelve months have helped the company transcend the CMP category, crossing over into functionality inherent in MRM, sales enablement, and collaborative work management tools. Percolate’s robust configurable data models and integrations with heavily adopted Martech tools allow companies around the world to align their actual organizational structures with their day-to-day marketing workflows. Customers praise Percolate for their agility and efficiency in facilitating operational business processes.
“For the second year in a row, Gartner’s Magic Quadrant for Content Marketing Platforms report has positioned Percolate as a leader. We believe that this validates the product and service innovations we have launched into the marketplace over the past 18 months,” explained Percolate CEO Randy Wootton. “To us, it’s an honor to be recognized as one of the strongest vendors in the CMP space. In 2019, we will continue working with the world’s most innovative brands to address the fundamental issue facing all marketers —orchestrating their marketing processes and enabling the best possible customer experiences.”
Percolate CPO Stuart Eccles added, “We’ve been laser focused on building the CMP category for the past three years, and during that time we’ve worked hand-in-hand with our customers to develop a vision for the category based on their business goals. We feel the continuous recognition in the Gartner Magic Quadrant validates this work we have done together. We intend to continue helping our customers control their marketing with a flexible platform that also encompasses the core benefits of MRM, DAM, and work management.”
Percolate is purpose-built to enable marketing teams to deliver more orchestrated, effective, and intelligent marketing on a global scale. Marketing organizations use Percolate to plan and develop content and campaigns in a channel-agnostic, global environment, structured for cross-team collaboration to successfully deliver assets for the channel or culture in which they will be experienced. This enables marketers to easily map and measure their strategic and tactical requirements while supporting a wide range of use cases beyond typical content marketing channels within Percolate. This focused approach has allowed Percolate to address the scale challenges that marketers face and support global deployments with the world’s largest corporations.