SuccessKit Creates B2B Case Studies at Scale to Power the Sales Process
SuccessKit has announced it has developed a game-changing, cloud-based solution for B2B companies to create case studies 10x faster and 10x cheaper and to put them at the sales team’s fingertips where they can be leveraged the instant they are needed.
“Salespeople succeed when they can quickly demonstrate how their product will solve their prospects’ challenges, we created SuccessKit to do that at scale,” said Julian Lumpkin, Co-Founder and CEO of SuccessKit.
Julian added, “With validation content such as case studies, success stories and testimonials centrally organized, SuccessKit allows sales reps to quickly find and distribute highly targeted case studies to their prospects.”
The most successful salespeople and managers know that case studies and success stories are at the heart of what drives successful sales. They allow prospects to see how others have leveraged the product/solution to solve the same issues and overcome the same pain points they have experienced.
SuccessKit does this by leveraging an easy-to-use, yet powerful SaaS/Cloud-based application for case studies, success stories, references, and testimonials. SuccessKit systematically captures the most important pieces of information for each of these “success assets,” and then puts them at the fingertips of the sales team to engage prospects, overcome objections, and earn confidence by using relevant real-life examples from happy, successful clients. SuccessKit recently released a Salesforce integration, which automatically recommends super targeted content to users right in the CRM.
Lumpkin said, “Most B2B companies have about eight to 12 case studies. Most of them are initiated through the marketing team and are developed with their, not sales, strategic needs in mind. For example, if the company has 5 vertical markets, they will often produce only 5 case studies that broadly cover the vertical and its overarching pain points. This approach clearly doesn’t give sales the specificity they require. Sales teams want and need higher volumes of specific cases to demonstrate to prospects the specific challenges and solutions to fit their situation. SuccessKit enables this like nothing ever before.”