Syndigo Acquires Content Analytics, Inc.
Expanded Capabilities Include Product Information Syndication, Content Health and Analytics Reporting
Syndigo, a Chicago-based portfolio company of The Jordan Company, announced that it has acquired San Francisco-based Content Analytics, an industry leader in providing content management and analytics to the consumer-retail and eCommerce industries. The combination of Syndigo’s Content Experience Hub, an industry-leading content management platform, and Content Analytics’ end-to-end eCommerce platform further strengthens Syndigo’s ability to provide accurate and verified product information across the consumer, retail and eCommerce industries. Syndigo’s solutions provide brands and retailers with an integrated platform that enables the efficient transfer of core and enhanced product attributes between brands and their customers. The terms of the transaction were not disclosed.
“With Content Analytics, we saw an opportunity to bring together two like-minded companies, both focused on delivering accurate content, innovative syndication platforms, and world-class client service. Our clients will not only benefit from the added reach of our syndication network, but also additional content health and auditing capabilities, all on a single integrated platform,” said Syndigo CEO Paul Salay.
“When we started Content Analytics, we saw a significant need for product content syndication and analytics for brands,” said Content Analytics CEO David Feinleib. “In a short amount of time, our team has done an incredible job of helping solve our clients’ product information needs. The market continues to open up to our best-in-class solutions as we experience rapid growth. We believe that this combination with Syndigo, with its similar passion for delivering best-in-class products and services, is a natural and great next step in our evolution. Our clients will benefit from this combination by virtue of a more comprehensive value-proposition and holistic turn-key product offering capable of serving all of their product information needs.”
Syndigo helps clients grow sales by providing extensive product content, nutrition information and digital media that power engaging experiences across brands, distributors and retailers. Clients in industries such as foodservice, hardlines, grocery, home improvement and DIY, pet, health and beauty, automotive aftermarket apparel, and healthcare all benefit from Syndigo’s integrated platform, Content Experience Hub, which enables clients to collect, store, manage, audit, syndicate and publish, then analyze their product content across the largest trading network of brand and recipients in the world.