Percolate Ushers in Next Wave of Content Marketing Innovation With Ecosystem Approach
On the Heels of Recent Financing, Percolate Unveils Its New Developer Platform and Partner Program at the Siriusdecisions 2019 Summit
Percolate, the premier enterprise content marketing platform, announced the industry’s first developer platform for content marketing, which enables innovative digital experiences through seamless integrations with other tools and systems.
The Percolate Developer Platform (available Fall 2019) is purpose-built to be the base of operations for a marketer’s entire content ecosystem: the place that connects the plans, workflows, assets, and activities of global, enterprise marketing initiatives. Percolate is leading the charge when it comes to enabling marketers to create their own content marketing applications — custom fit to each individual company’s needs. With the new tools and capabilities that Percolate is releasing, both in-house marketing technologists and key partners can develop and release custom applications for their users more quickly. This allows Percolate’s customers to integrate the unique business workflows of diverse and complex marketing teams across functions, regions and business units to gain more control.
“Percolate’s Developer Platform and best-in-class integrations ensure that our customers benefit from the power of a broader ecosystem — which is exactly where the marketing industry is headed,” said Randy Wootton, CEO of Percolate. “Our open platform is the base of operations where all the pieces of a company’s content strategy come together and are crafted into shippable campaigns.”
Percolate is also unveiling a new Partner Program as part of its shift from a proprietary platform to a more “open” ecosystem capability. The program includes partners who will be building best of breed integrations with Percolate to address adjacent functions including budgeting, business intelligence, and sales enablement, partners who will be helping to sell Percolate as Channel Partners, and partners who will be working with customers to integrate Percolate into established stacks. The first set of launch Partners include such industry leaders as Allocadia, Seismic, HighSpot, Showpad, Hive9, Outfit, and BigTinCan.
“Connecting marketing plans to investments to activities is something every organization needs to solve. Our integration with Percolate enables marketing teams to better align content strategies with overarching marketing goals and investments, so they have a clear understanding of what’s working and why,” said Katherine Berry, Chief Product Officer at Allocadia. “This enables companies to improve the performance of their content and measure return on strategy.”