Customer Communications Software Expands Coverage Beyond Marketing
Eclipse Corporation, a leading provider of enterprise class forms, documents, labels and customer communications management solutions, announced the release of a new and improved Business Communications Center product.
BCC is a robust software solution that allows the design and delivery of transactional documents to provide custom marketing and messaging, while control is placed in the hands of the stakeholders within the business. This simple user-interface allows Marketing, HR, Sales and Legal departments to create campaigns, messaging, employee communications and managing legal T&Cs without burdening IT for ongoing projects. Departments company wide can manage relevant communications because there is no scripting or modification to your line of business software required. Eclipse’s technology, Integration Without Modification, allows Business Communications Center to work with any line of business application and current or legacy ERP, MRP, EMR and CRM systems.
The new and improved Business Communications Center allows all departments to create relevant, data-driven communications to targeted customers, employees, partners and vendors. Unlike typical customer communications software solutions, BCC makes it easy for all departments to communicate to their target audience using the documents, forms and labels they already generate. Let your employees or partners know about special events or company success. Include specifically targeted ads and messaging placed in documents and forms based on individual customers’ buying history, industry, region, role or title and more. Mission-critical documents – order acknowledgments, packing slips, monthly statements and more can be transformed into upselling, cross selling, focused information packed tools at your fingertips. All this without changing the line of business software already in use.
Exciting new and improved features:
- Assets such as images, rich text and dynamic 2D bar codes are only used once so you’ll never get a duplicate ad in the document
- Four levels of user security
- Viewer – can view only
- Editor – can create and edit definitions
- Administrator – can create users and departments
- BCC Master – can export and import logs and filesUsers are associated with departments for an added level of security
- View the log file
- Supports changing the Template so users can use existing BCC Definitions on new or updated templates so you can setup a definition and use it for multiple documents
- New user interface for remapping BCC Target and Key Fields when updates are made
- Import and export BCC definitions – makes it easy to share campaigns
- Search features in the image library
- New fresh user interface, updated look
With Eclipse’s scalable pricing, these features are affordable to SMBs as well as the Fortune 10. BCC provides controlled access to protect the integrity of the campaign document or form template. Form and document developers simply define “Target Areas” for inserting images, bar codes and rich text ads and messaging. From there, any department can manage the rest – creating, modifying, scheduling and delivery of high impact campaigns for dynamic forms, documents or labels.