Rich Lesperance Joins Vivid Seats as Chief Marketing Officer
Vivid Seats Taps Lesperance to Build Out Data-Driven Marketing Programs to Further Enhance Exceptional Fan Experiences
Vivid Seats, one of the largest online ticket marketplaces in North America, today announced Rich Lesperance has been appointed Chief Marketing Officer (CMO). Lesperance will be based in Chicagoand will report directly to Jerry Bednyak, co-founder of Vivid Seats.
An industry veteran with more than 25 years of marketing expertise, Lesperance will oversee all aspects of the company’s brand experience and consumer engagement strategy, leveraging data analytics to drive a diverse customer acquisition platform.
“Rich brings a rare combination of experience driving significant growth for both household-name brands and fast-growing startups,” said Bednyak. “Vivid Seats has grown substantially in recent years, and Rich’s talent and proven track record of accomplishments is precisely what we need to continue to deliver, and further elevate, the exceptional fan experiences that have fueled our success to date.”
Lesperance formerly served as Vice President of Digital Marketing and CRM for GrubHub – where he launched loyalty gamification programs and pioneered the use of weather data to build algorithms to predict customer demand – before becoming CMO at leading online clothing retailer Swap.com. Previously, he held positions at Walgreens, Circuit City and Dell. Lesperance earned a Masters of Business Administration from the University of Michigan’s Stephen M. Ross Schoolof Business, and a Bachelor of Arts degree from Northwestern University.
“The online ticket industry is incredibly dynamic, and I am excited to join a leading e-commerce innovator like Vivid Seats to help them continue their pace of explosive growth,” said Lesperance. “I look forward to sharing my passion and insights to help Vivid Seats deliver to its customers the right seats at the right price supported by the best overall ticket buying experience in the industry.”