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8×8 Deepens Channel Commitment With New Elev8 Partner Program

8×8, Inc., a leading cloud provider of voice, video, chat and contact center solutions for over one million users worldwide, announced the launch of its Elev8 Partner Program, the next phase in its expanding channel strategy aimed at delivering unmatched support and value for 8×8’s partner community. All current and future contracted partners will be immediately enrolled in the tiered program, with benefits targeting both master agents and sub agents.

“8×8 is a Channel first company, therefore the success of our channel program is critical”

The Elev8 program was designed to ensure that every member of 8×8’s channel community has the necessary resources to thrive. Elev8 offers tiered levels of dedicated funds for lead generation and conversion, as well as highly customizable, white-gloved campaigns to reach prospects. In addition, the program includes activities such as Elev8 blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. The Elev8 Partner Program has three designated tiers: X Partner, X Plus Partner and Infinity Partner.

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“8×8 is a Channel first company, therefore the success of our channel program is critical,” said John DeLozier, Channel Chief at 8×8. “Cloud communications and contact center have undergone massive shifts, and partner programs need to be designed in a way that reflects how these industries are changing. The Elev8 Partner Program exceeds industry standards and demonstrates to our channel partners that we’re in the trenches assisting them as they convert customers from legacy, on-premises to cloud solutions. We’re committed to providing the resources they need to succeed.”

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2019 has marked an aggressive year for 8×8’s channel strategy. In 8×8’s fourth quarter of fiscal 2019, channel bookings grew 91 percent year-over-year. The Elev8 Partner Program follows the launch of the 8×8 PartnerXchange platform, which enables channel partners to effectively and efficiently manage their 8×8-related business and drive sales of 8×8 solutions. The company was also recently named the UCaaS/CCaaS Provider of the Year by TBI Inc., the nation’s leading third-party technology distributor and an 8×8 master agent.

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