Seismic and Guggenheim Investments Named Winners in the 2018 Gramercy Financial Content Marketing Awards
Award recognizes leading asset management firm’s ability to exponentially increase the efficiency of personalized content creation with Seismic’s sales enablement solution
Seismic, the global leader in sales and marketing enablement for financial services, and Guggenheim Investments, the global asset management and investment advisory division of Guggenheim Partners, today announced that they have been named a winner in the 2018 Gramercy Financial Content Marketing Awards. Seismic and Guggenheim Investments have won best Single Country B2B Content Marketing Strategy.
“Guggenheim is leading the way among asset managers when it comes to leveraging technology for a better client experience,” said Doug Winter, Seismic co-founder and CEO. “We are honored to have assisted them in this effort and be recognized for our combined innovation by a highly regarded organization such as Gramercy.”
The submission, entitled “Marketing Collateral Velocity Acceleration and Enriched Digital Sales Enablement,” focused on the significant reduction in time spent creating marketing collateral at Guggenheim Investments after the firm implemented Seismic. First, Guggenheim integrated Seismic with a host of third-party data sources—both in house and from providers such as Morningstar and Bloomberg — that allowed for easy ingestion of data into content. The firm then used Seismic’s LiveDocs® technology to quickly bundle different pieces of content to ship to a client in a branded portal or share directly via virtual meetings.
The result was a content creation and distribution process measured to be 16 times faster than what had been in place prior to the technological overhaul, with more than 120 pieces of content leveraging Seismic’s automation capabilities and data integration for intelligent and efficient personalization.
“Guggenheim has a rich tradition of providing exceptional service to individual clients and institutions in the financial marketplace.” said Douglas Mangini, Head of Intermediary Distribution. “Innovative and intelligent tools like Seismic make that process exponentially more streamlined and powerful.”