Aware Ads Announces Strategic Acquisition of AdMobo
Aware Ads Inc., a Canadian company specializing in all aspects of online marketing, is pleased to announce that it has acquired AdMobo Inc., a digital advertising company specializing in mobile content.
“We are pleased to welcome AdMobo to the Aware Ads family,” said James VanderLinden, Co-Founder and Chief Executive Officer of Aware Ads. “AdMobo’s deep understanding of innovative technology and data-driven mobile user acquisition solutions will complement the Aware Ads’ umbrella of companies that cover all aspects of the internet marketing space.”
Under the Aware Ads umbrella, Oasis Ads Media specializes in cost-per-acquisition marketing, including traffic generation, lead/sales data capturing, reporting, and networking with affiliates and advertisers. In addition, Quantability focuses on market research with its own proprietary consumer panel called Communa, working in partnership with top research professionals to ensure that business objectives are met. And Shazzu is a family of digital brands that engage audiences through the use of quality web and mobile content that deliver the best digital brand experiences possible across various platforms and formats.
Luke Vice, Co-Founder and Chief Operating Officer of Aware Ads, further stated that, “this acquisition will help Aware Ads expand its existing footprint and enable Aware Ads to be more agile in addressing market trends and customer demands.”
AdMobo will complement Aware Ads’ other entities with its experience in supporting brands and agencies in engaging with their online audiences, and supporting developers to better monetize their mobile applications. AdMobo’s innovative technology, built on years of experience in the digital advertising space, utilizes data to help strategically and sustainably grow the mobile user base of leading brands and entities over time, optimizing user acquisition through performance-driven insights and indicators.
Aware Ads is a Canadian company operating in all aspects of online marketing. Specifically, Aware Ads’ specialty is direct response (Cost-Per-Acquisition) marketing and content creation. Aware Ads, supported by its wholly-owned entities Oasis Ads Media, Quantability and Shazzu, is well positioned in all aspects of the performance marketing space from front-end design and development, to content creation, to traffic generation, to capturing lead/sale data, to back-end metrics and optimization.