Hudson MX Announces Successful Launch of Local Media Buying Platform
CEO and Founder JT Batson is committed to improving the local TV buying process for buyers and sellers
Media executive JT Batson and a team of seasoned sell-side, buy-side, linear, and digital veterans announced a new company, Hudson MX, and its flagship product BuyerAssist. A fully customizable, cloud-based platform, BuyerAssisTM complements the skillset, market expertise, and institutional knowledge of local media buyers, empowering them to deliver superior client results in record time.
Already, BuyerAssist is being used by the world’s largest agencies to streamline their local media buying processes. First introduced commercially in September of 2018 in closed beta, the Company has onboarded buyers at scale at the top fifteen media agencies in the United States (according to RECMA) and buys have been completed in all 210 markets for nearly three hundred national advertisers. In 2019, 700+ buyers have used the platform to transact more than $2 billion in local TV ad buys across all broadcasters.
“Our early success demonstrates that agencies are committed to investing in software that positions their buyers for the future of local TV,” said Hudson MX CEO and Founder JT Batson. “Hudson MX started because agencies are demanding a solution—we’ve just tried to listen. Q1 volume doubled that of Q4 and the back half of this year should double the front. Our strong agency relationships and customizable technology allowed us to quickly and quietly gain an industry foothold in the months since the product was introduced. Knowing firsthand how much this was needed, I wanted to invest all of our time and resources into building a great product versus wasting time talking about it.”
- Buyers and sellers are in control of all business rules and decisions
- Sellers will materially benefit from buy-side adoption of modern software.
- Solutions are agnostic to all partners, technologies, and data sources.
- Software solutions must slot right into existing processes and systems to support how buyers and sellers are doing business today.