Neustar Names Gregg Galletta to Lead Data Strategy
Last week, Neustar, Inc. announced the appointment of Gregg Galletta as Vice President of Data Strategy. Gregg Galletta will lead the overall data strategy which fuels Neustar’s Identity Resolution solutions, including the OneID platform. He will report to Neustar Senior Vice President, Chief Data and Analytics Officer, Venkat Achanta.
“Accurately identifying consumers at scale both offline and online is a big challenge for brands,” said Venkat Achanta. Venkat added, “Galletta’s experience in launching innovative identity and data products brings immense value not only to Neustar but to the brands we work with who are in need of actionable identity intelligence.”
In addition to leading the overall data strategy for Neustar’s Identity Resolution solutions, Galletta will help to expand the company’s authoritative identity and attribution platform connecting people, places and things as part of Neustar’s Data Analytics organization.
Gregg Galletta is a veteran of digital marketing, having spent over twenty years working at the forefront of the industry across such areas as e-commerce, digital media advertising, and data-driven marketing. Previously, he was President of ALC Digital where he focused on driving the convergence of traditional direct marketing and digital marketing. He led company growth, launching innovative identity and data products that resulted in capturing new markets and significant revenue growth.
“With the market maturing, privacy regulations tightening and the support of third-party cookies continuing to decline, there could not be a better time to join the Neustar team,” said Galletta. “I am thrilled to be an integral part of a team that is unlike any other in the industry, helping brands prioritize identity and first-party data strategies.”
Earlier in his career Galletta played pivotal roles at organizations such as, iBill, acquired by Intercept Payment Solutions, and Linkshare acquired by Rakuten. Additionally, Galletta ran the media sales organization at Marchex, where he consistently grew revenue and overall growth of the sales organization. More recently at Equifax, as Vice President of Digital, Galletta played a key role launching their IXI digital division, which has become the dominant data source in financial services.
The Neustar OneID® system delivers actionable identity intelligence corroborated through billions of daily transactions across digital traffic, global communications, customer interactions and verifications.
Neustar, Inc. is a leading global information services provider driving the connected world forward with responsible identity resolution. As a company built on a foundation of Privacy by Design, Neustar is depended upon by the world’s largest corporations to help grow, guard and guide their businesses with the most complete understanding of how to connect people, places and things.