PubWise Now Connects Publishers and Ad Networks to Google AdX
Small- to Mid-Sized Companies Can Now Gain Access to Today’s Most Powerful Programmatic Advertising Tool
PubWise, a smarter header-bidding technology company providing a better way for publishers to manage ads and increase revenue, has expanded its publisher services by adding AdX to help bring small to mid-sized publishers and ad networks into the Google Ad Manager platform (recently rebranded to include what was previously known as the DoubleClick Ad Exchange).
The Ad Exchange is the most powerful programmatic tool available from Google, delivering a real-time marketplace for the buying and selling of display advertising across the internet. As a Network Partner Manager, PubWise is authorized to offer AdX to publishers and networks. The AdX service is available separately as well as offered as a part of the PubWise Monetization Platform.
“Google AdX is a very powerful and essential programmatic advertising tool that every publisher needs,” said Stephen F. Johnston, Jr., founder and CTO of PubWise. “However, it’s often impossible for small- to mid-sized publishers and ad networks to gain access to AdX on their own because of Google’s strict criteria. At PubWise, we work with publishers and ad networks of all sizes, so we view this as another means to add value for a specific segment of online publishers.”
The benefits of the AdX service include the ability to:
- Access Google’s premium inventory
- Increase revenue
- Establish floor prices
- Set inventory configuration
- Run Private Marketplace (PMP) deals
- Utilize the experienced team at PubWise for support
- Provide the best inventory for header-bidding dynamic allocation