American Family Care Enlists 919 Marketing to Boost Franchise Development
Nation’s Fastest-Growing Urgent Care Network Expands Roster of Services with Award-Winning Content Marketing and Public Relations Company
American Family Care, the nation’s leading provider of urgent care, accessible primary care and occupational medicine, is expanding its long-term partnership with 919 Marketing, a national content marketing and public relations company, to target and engage franchise candidates. With more than 200 locations across the country, American Family Care (AFC) is enlisting 919 Marketing’s award-winning franchise marketing team to assist in securing leads to open 300 more franchise locations within the next five years.
“The 919 team has a long history of success working in the franchise industry, “ says Sean Hart, CFE, AFC’s Vice President, Sales and Development. “We are very excited about this new chapter in our working relationship. AFC has utilized 919’s public relations and consumer content marketing services over the last five years, and there is no doubt 919 knows how to deliver the results needed to reach the goals we’ve laid out to maintain our status as the nation’s fastest-growing health care network.”
919 Marketing’s Founder and CEO, David Chapman, is also thrilled about the new franchise development partnership with his company’s longtime client, AFC. “As the healthcare industry continues to rapidly expand, an American Family Care franchise is a fantastic opportunity for shrewd investors to capitalize on this growing space. We’re looking forward to assisting AFC in achieving and surpassing their goals for future franchisee development.”
To help AFC reach these new franchisee goals, 919 Marketing plans to utilize their industry-leading 919 Insights content intelligence platform to provide AFC with a comprehensive website update in order to drive new franchisee engagement. These website updates will include a “Day in the Life” video series of an AFC franchisee, as well as appealing lead magnets, including infographics, webinars and interactive brochures.
“The changes to our franchising website that come from 919 Insights will be a game-changer for us when it comes to franchise development,” Hart said. “We’re hoping to sign 50 new agreements this year, covering 10–12 ‘little big town’ areas, and we couldn’t achieve those goals without 919 Marketing’s help.”
Over the last 37 years, AFC has expanded its footprint across 28 states with more than 200 locations nationwide. All AFC clinics are designed, equipped and staffed to provide accessible primary care, urgent care and minor emergency treatment. Each clinic features a high-tech approach, including digital x-rays, on-site lab testing, state-of-the-art diagnostics and electronic medical records. The clinics are staffed by kind, caring and compassionate healthcare professionals.
American Family Care has pioneered the concept of convenient, patient-centric healthcare. Today, with more than 200 clinics and 600 in-network physicians caring for nearly 3 million patients a year, AFC is the nation’s leading provider of urgent care, accessible primary care, and occupational medicine. Ranked by Inc. Magazine as one of the fastest-growing companies in the U.S., AFC’s stated mission is to provide the best healthcare possible, in a kind and caring environment, while respecting the rights of all patients, in an economical manner, at times and locations convenient to the patient.