Tacton Invests $12 Million to Expand CPQ Solutions to Manufacturers in the US Market
Tacton introduces new technology innovation, including visual product configuration powered by augmented reality and enhanced integration with Salesforce.com
Tacton, a global leader in Configure Price Quote (CPQ) and design automation solutions for the manufacturing industry, has announced that it is aggressively expanding operations in the United States. To fuel the expansion and drive increased sales, the company is making a $12 million investment over the next three years to establish joint headquarters in Chicago, at the epicenter of U.S. manufacturing, and significantly expanding its executive leadership and sales team.
In conjunction with its expansion and investment in the U.S. market, Tacton is also announcing new capabilities in its cloud-based CPQ platform. The new features include augmented reality (AR)-powered visualization and expanded integration with Salesforce that makes it even easier for manufacturers to design, configure and sell complex products.
Founded in 1998, Tacton CPQ software and design automation solutions help the world’s largest manufacturers, such as Bosch, Siemens and Caterpillar to manage the complexities traditionally associated with producing customized and configured products that meet strict customer requirements.
For example, the Industrial Power division at Siemens uses Tacton’s sales configuration software to slash the time it takes to prepare price quotes and simplify product configuration of custom solutions. It used to take Siemens eight weeks to produce a custom quote for its gas turbine units, With Tacton’s CPQ, the sales team now produces the same quote in a matter of minutes, without requiring any help from product specialists.
“The beauty of the Tacton Configurator is that it will guide the sales representative and get the product configuration for an accurate price quote each time. It now takes us only five minutes to generate a complete budget offer including pricing. This saves us tremendous amounts of time and money,” said Siemens Senior Engineer CRM process & IT Development Jan Nilsson.
The newest enhancements to Tacton CPQ expand on these capabilities, to now include:
- Visual Configuration with AR
Tacton CPQ now includes visual product configuration, including real-time, interactive 3D drag-and-drop functionality. Sales engineers can interact directly with a sophisticated configuration tool, powered by AR to visualize the configuration within the actual environment.
- Expanded Salesforce Integration
The new capabilities extend Tacton’s integration with Salesforce to boost sales with features including needs-based configuration. Salesforce Sales Cloud customers can now connect to the full power of Tacton CPQ leveraging its best-in-class AI-driven configurator for the manufacturing industry. Tacton CPQ for Salesforce features automated CAD drawing and engineer-to-order (ETO) processes with out-of-the-box integration to all leading CAD solutions, integration with SAP ERP and Variant Configurator (SAP LO-VC) and open APIs that enable full integration with the existing IT stack.
“We experienced significant customer adoption for Tacton CPQ solutions among European manufacturers over the last two years, making it the ideal time to meet a similar demand in the United States,” said Frederic Laziou, CEO of Tacton.
Frederic added, “By continuing to add breakthrough enhancements like AR-powered visual configuration to our CPQ solution, we can drive even greater efficiency for manufacturers, making it even simpler and faster to sell complex products.”
Currently, Tacton’s manufacturing software solutions connect a customer with product and factory for smarter business. By putting customers at the heart of the process, we focus on their needs, enabling better sales and more efficient operations. Drawing upon 20 years of AI research, our constraints-based configurator goes beyond CPQ, transforming the way you do business – letting your customers build relationships with their clients, not just products.