Sales lead generation software maker KiteDesk, has announced the immediate release of a major product update with the addition of searchable tech stack data. KiteDesk users will benefit from the ability to search over 2,200 Technology Profiles in over 100 Categories, said the company.
“We’re pleased to be able to make building lead lists even more powerful with the ability to discover companies using specific technologies,” said Karen Tuttle, Director of Product Management at KiteDesk. “Our search capabilities have never been better, with targeting options unmatched by others– from tech stack to demographic criteria– across multiple data providers.”
KiteDesk said the new features are ideal for account-based sales prospecting, because lead searches can be combined with other search criteria. The KiteDesk FIND search allows for hyper-targeting of the right people at the targeted companies. The company added through KiteDesk FIND customers can zero in on competitors using technology directly competitive, complementary or adjacent to the tech stack of their ideal customers.
In addition to Tech Stack data, KiteDesk has upgraded its search capability with the inclusion of auto-preview. The company said the new features are similar to the way a Google web search works, KiteDesk making search faster than before. By isolating target companies and assigning lead lists to various sales reps, and the ability to save searches, KiteDesk users will find it easier to streamline sales prospecting workflows.
KiteDesk said that FIND is currently ranked as the #1 product by market share in the Lead Lists category on product discovery platform Siftery. “We’ve taken what is already widely considered the pre-eminent lead generation software tool and made it even better,” said Eric Quanstrom, CMO at KiteDesk. “Discovering who you should be targeting is the most time-consuming, yet important part of outbound lead generation. Pinpoint data is the very heart of prospecting effectively. KiteDesk is unique in the ability to enable sales teams to easily build lead lists on the fly, then work those leads in a seamless manner with KiteDesk FLOW.”