Maropost Sales Cloud Set for Release in CRM and B2B Commerce Markets
Enterprise cloud market has a new player in its stable. Maropost, the Toronto-based enterprise software provider, announced the release of a cutting-edge sales cloud platform, the Maropost Sales Cloud. The latest cloud platform drives Maropost straight into the big league of marketing tech-innovators that offers simplified solutions for sales, marketing, advertising and content management.
Maropost’s entry into marketing cloud domain is a positive development. Built indigenously with the vision to provide consistency and cross-functional capabilities, the Maropost Sales Cloud amplifies marketer’s efforts to seamlessly integrate existing automation tools with customer experience, personalization, and digital journeys.
As Ross Andrew Paquette, CEO of Maropost, puts it:
“Instead of building companies, they’ve acquired them,” Paquette says about his cloud competitors. “We will never buy another company, and if we do it, it will not be for its technology.”
“Our customers have been asking us to build this product for years,” said Paquette. “They are all sick of the complex and messy industry giants who only acquire technologies as of late and have little focus on innovation.”
The Maropost Sales Cloud encompasses the entire gamut of marketing channels, including mobile, web, email and social. The enterprise-level cloud platform allows marketers to build their own CRM and customer service automation platforms organically.
“Too many of our customers spend too much of their time trying to navigate the complicated and un-integrated features of their current sales solutions,” said Paquette. “We hope the Maropost Sales Cloud will make their lives easier and serve as the benchmark for industry innovation.”
Maropost is one of the fastest growing Canadian software companies, essentially providing email marketing solutions from the onset of customer engagement campaigns. Founded in 2011, Maropost made a big leap into marketing technology stack by announcing Maropost Marketing Cloud in 2016.
The email marketing automation provider offers diversified marketing solutions for mobile marketing, lead generation and nurturing, web tracking, landing page personalization and content optimization, app marketing, and API integrations. All its marketing solutions can be integrated with platforms offered by Netsuite, InfusionSoft, and Salesforce.
In December 2016, Maropost raised an undisclosed private equity funding from Highland Capital Partners Europe and Elephant Partners. Marketing technology innovations will get a major push with the new entrant making it big in marketing and sales cloud domain.