Meltwater, the leading B2B data analytics company, announced the launch of a bespoke business intelligence tool – Executive Alerts. Meltwater Executive Alerts tool, which is created specifically for senior-level executives, provides critical insights about their company, competitors, and industry, distributed and shared directly over smart devices. The latest addition to the media intelligence platform comes within a fortnight of Wrapidity’s acquisition, heralding the arrival of a new league of B2B collaboration and decision-making tools in the coming months.
Meltwater Executive Alerts delivers real-time insights, providing senior executives top 5-10 critical events in the company, market and in the competition on a daily basis. Executives can now understand the momentum and the story behind each alert, accessing them as they happen on the most preferred smart device.
Zubair Timol, Director of Strategy EMEA, Meltwater, says – “Senior executives across all functions and sectors need accurate, real-time data from outside of their company to make sound decisions, and Executive Alerts empowers them to do just that.”
Meltwater Executive Alerts also integrates with email, Slack, text and other enterprise collaboration tool, allowing executives to pull reports and documents with a single click.
As companies increasingly look to unify their marketing and sales processes by gaining real-time insights across the organization, the latest Meltwater Executive Alerts is a worthy addition to the growing stack of technologies. With businesses moving into hyper-connected ecosystems, tools like the one Meltwater just released offer infinite opportunities for teams to derive more value out of their B2B collaborations.
Though IoT and Cloud connectivity remain the first-generation technologies for most companies, introducing Meltwater Executive Alerts enable businesses to collaborate seamlessly not just with the employees but also the vendors and partners.