Top Media Exec Lauren Wray Joins As Chief Revenue Officer
Winner of the Malcolm Forbes Award for Top Salesperson of the Year, Wray Brings Two Decades of ROI Experience
SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, is pleased to announce the appointment of Lauren Wray as the Company’s Chief Revenue Officer. As a results-oriented sales leader with extensive experience building teams and implementing strategies that drive business results, Ms. Wray will lead SITO Mobile’s sales activity, strategic partnerships and revenue management while aligning all revenue-generating departments, including Operations, Marketing, Sales, Corporate Development and Customer Experience/Customer Success.
“We’re thrilled to have Lauren join our team as Chief Revenue Officer,” said Tom Pallack, SITO Mobile’s Chief Executive Officer. “Her experience leading sales and development at a variety of top media, consulting and ad tech firms will prove invaluable as we look to find new and innovative ways to deliver value to our clients and accelerate revenue growth.”
Ms. Wray started her sales career driving an impressive account portfolio at Forbes Media, where she landed numerous major accounts and won the Malcolm Forbes Award for “Top Salesperson of the Year.” Most recently, Ms. Wray sat on the executive team overseeing media and content domain sales, growth and strategy at Kantar LLC. Prior to Kantar, Ms. Wray ran national sales at Sharethrough where she helped grow the business from a start-up to being a leader in the native ad tech industry.
“I’m excited to get started and look forward to leveraging SITO leadership position in the location services category to maximize growth,” said Ms. Wray. “Timing is everything given SITO’s recent performance guarantee launch which I see as a strong signal for the industry and an important step in transforming how marketing campaign goals are met.”