SalesTechStar

Pinpoint Predictive Thinkalike Targeting – Beta Program

Pinpoint Predictive announced the launch of its Thinkalike Targeting Beta Program, a service that enables Facebook advertisers to improve the targeting and performance of their Custom Audience campaigns. Beta Program participants will receive a free audience analysis and campaign targeting insights, either via the Pinpoint customer success team, or directly via the Shopper Personality app on Shopify.

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In company with the Beta Trial, Pinpoint’s first app Shopper Personality app is being recognized starting today as a Shopify Staff Pick. The Pinpoint team is humbled by this honor and thanks all their great partners at Shopify.

Pinpoint’s Thinkalike Targeting service enhances Facebook targeting based upon a privacy-safe (GDPR & CCPA compliant) personality-driven analysis of any given Custom Audience used to power lookalike campaigns. The output from Pinpoint are segments of similar psychological traits, each of which can be used as a more congruent Custom Audience upon which Facebook can optimize. This powerful combination can amplify performance and improve return on advertising spend.

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Pinpoint Predictive provides data science services that focus on the intersection of quantitative psychology and machine learning, also known as the emerging field of Psychometric AI. Pinpoint’s mission is to empower direct-to-consumer companies with a much deeper understanding of their customers, and to greatly improve the performance of their marketing activities through personality-driven experiences.

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