Toluna Announces Panel Community Growth to 30 Million Members Worldwide
Consumer Intelligence Provider Expands Respondent Community Growth by Over 40 Percent
Toluna, an ITWP company and leading consumer intelligence platform provider that delivers real-time insights, announced the company increased its panel community to 30 million members globally, an increase of 43 percent. The expansion provides an even larger panel community to help businesses and researchers make informed decisions, uncover new opportunities, speed products to market and answer essential questions that impact bottom lines.
A recent Gallup report found that organizations that leverage agile customer insights outperform competitors by 85 percent in sales growth and more than 25 percent in gross margin. The Toluna Influencer global community fosters real-time engagement between brands and consumers. New, dynamic profiling capabilities enable researchers to access such specific and hard-to-reach audiences as millennials or doctors or new car buyers.
“Our goal at Toluna is to transform the global market research industry by providing brands with high-value insights in real-time,” said Phil Ahad, Chief Digital Officer at Toluna. “We do this by identifying and building relationships with highly-targeted audience sectors and consumers who, in turn, form a global panel community that is now 30 million members strong.”
Community Building Through Caring
One way in which Toluna engages with its panel community by understanding their needs and interests. The company recently partnered with One Tree Planted on their #plantyourfuture initiative which enables members to donate reward points to plant trees in the Amazon, a region ravaged by fires just last month. The company will match all panelist donations with the goal of planting 650 new trees.