Aptrinsic Expands Its Product Experience Platform to Orchestrate Account-Based Engagements
Aptrinsic is Empowering SaaS Product Teams to Deliver Real-Time In-App Account Experiences
In September, when we interviewed Nick Bonfiglio at MarTech Interview Series, we were excited about the extensive opportunities SaaS companies would enjoy if they could create real-time product experiences. Nick had mentioned how his company, Aptrinsic, is laser-focused at building a platform that would fundamentally change how software (SaaS) companies take their product to market. Nick said, “At Aptrinsic, we have carefully curated into one platform the ability to track, monitor, engage and experiment with users — in-product. For a long time at Marketo, I believed that for software companies, a new go-to-market model was needed and was starting to manifest itself. One that was less about gated content, marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). One that was more about leading with your product and harvesting product-qualified leads (PQLs) that are ultimately more relevant and effective.”
Recommended Read: Interview with Nick Bonfiglio, CEO and Founder at Aptrinsic
It seems Nick’s words have come true. The maker of Product Experience Platform announced the addition of account-based engagements to its solution. The solution is designed for product managers and product marketers. The Aptrinsic platform enables companies to deliver great product experiences by guiding their customers to really know, love, and use their products.
Now, with account-based engagements, Software-as-a-Service (SaaS) product teams can personalize the product experience for a target company (i.e., account) and then measure the impact of this experience on conversion and product adoption rates.
At the time of this announcement, Mickey Alon, Chief Product Officer and cofounder of Aptrinsic, said, “Our technology empowers product leaders to engage their accounts – and key personas within them – in a more coordinated way. As a result, their customers enjoy a more consistent and cohesive experience.”
As product teams onboard users from sign-ups to premium accounts, Aptrinsic enables them to deliver personalized messages and in-product guides targeted consistently at the account level and integrated with their go-to-market account-based marketing (ABM) programs.
With Aptrinsic account-based engagement, product teams can—
- Focus on account-level goals and success, including user activity roll-up, account-level custom attributes and account demographics and CRM data.
- Engage accounts and users that matter the most in personalized ways by leveraging account data to deliver personalized in-app engagements.
- Discover growth opportunities and address churn risk using powerful account-based analytics to measure feature usage, including custom metrics and in-app engagements with accounts.
Avi Avital, VP Customer Success, Anodot, said, “While there are numerous product analytics solutions available, most fall short in enabling product teams to take action in-product on these insights and engage customers in real time, while they are using the product.”
Nick added, “We designed our platform to deliver both personalized individual and account-based product journeys. Being able to engage accounts and tailor their experiences is equally as important as engaging the individuals using your products or services.”
Aptrinsic provides a personalized product experience platform that helps companies retain and grow customers by creating real-time, personalized engagements driven by product usage.