HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage
HG Insights, a global leader in technology intelligence, announced the release of HG for Marketo, which helps businesses instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.
With HG Insights Technographics integrated within Marketo Engage, marketing teams can now understand what technologies their prospects are using and build nurture campaigns that generate higher response rates. Marketers can also use HG Insights to identify and score contacts that are using competitive technologies, and quickly send those leads to sales for faster conversion.
Organizations can now effortlessly enrich thousands of Marketo Engage contact records instantly with HG Insights’ best-in-breed technographics. Marketo Engage contact records are also automatically updated when HG Insights detects new technology installations, helping organizations seize new opportunities more quickly.
“HG for Marketo is the easiest way to enrich contact records with accurate technology intelligence,” said Kineon Walker, Vice President of Product and Marketing, HG Insights. “The powerful combination of technographics from HG Insights and Marketo Engage creates more informed communications that help businesses beat their competition and accelerate growth.”
HG Insights is the global leader in technology intelligence. Every day, HG Insights uses advanced data science methodologies to process billions of unstructured digital documents to produce the world’s best technology installation information, IT spend, and contract intelligence. The world’s largest technology firms and fastest growing companies achieve a tremendous advantage by using HG Insights to accelerate their sales, marketing, and strategy efforts.