SalesTechStar

Evergage Named a Leader in G2 Grid Report for Personalization Engines

1-to-1 Personalization and CDP Company Recognized for High User Satisfaction and Strong Market Presence

Evergage, The 1-to-1 Platform company, announced that it has been named a Leader in the G2 “Grid Report for Personalization Engines, Summer 2019.” According to G2 – which empowers businesspeople to make buying decisions by highlighting the voice of the customer – “products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores.”

G2 hosts more than 785,000 unbiased and authenticated business-technology user reviews, read by more than 3 million buyers each month. The G2 quarterly Grid Reports compare products in a given category based on user satisfaction and market presence scores – providing background information and education to prospects, while highlighting how various solutions stack up against one another.

G2’s report states that “personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences.” Personalization engines also “automate the process of segmenting, testing and distributing 1-to-1 marketing efforts, ensuring campaigns are effective and memorable.”

Read More: Visa to Acquire Rambus Payments Portfolio

Evergage had the highest customer satisfaction rating – drawn from satisfaction data in G2-hosted reviews – of all the solutions in the Grid Report for Personalization Engines.

“This Leader distinction from G2 in the Personalization Engines category is especially meaningful because it represents the voice of our most important audience members: our customers,” said Andy Zimmerman, Evergage chief marketing officer. “Every day, businesses all over the world harness Evergage’s personalization and customer data platform (CDP) to dramatically improve engagement, loyalty and conversions. Our ranking is a testament to their successes and to Evergage’s commitment to driving innovation.”

Read More: Gladly Named a 2019 Cool Vendor in CRM Customer Service and Support by Gartner

With Evergage, companies can aggregate, synthesize and act on their customer and prospect data in real time, at the individual level – delivering personalization across websites, email, web and mobile apps, onsite search, online ads, social media, call centers and in stores/branches. Combining Evergage’s in-depth behavioral data, machine-learning algorithms and predictive analytics with data from existing sources, Evergage delivers personalized experiences to billions of people worldwide.

This latest accolade caps off recent momentum for Evergage, which was also named a High Performer in G2’s Summer 2019 Grid Reports for A/B Testing Software, CDP Software and Digital Analytics Software. Earlier this year, Evergage earned a gold Stevie Award in The American Business Awards for improving personalization with AI.

Read More: HG Insights Enters Agreement With LinkedIn to Help Marketers Target Audiences With Technographics