SalesTechStar

Introducing Markpoint DSP, a Point of Hassle-free Media Buying and Growth

Markpoint is happy to announce the launch of Markpoint DSP, a demand-side platform that enables advertisers to programmatically buy display, native, and video ads across web, mobile, and in-app.

The Markpoint DSP aims to help advertisers, demand and supply partners grow their businesses, reach their marketing KPIs, and do that most cost-effectively. Markpoint team brings to the table years of expertise in advertising, marketing, technology, and data, as well as measurable capacities.

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Exclusive supply

Markpoint provides premium supply from over 30 direct publishers and a bunch of hand-picked trusted partners. The supply volume counts 70B+ unique monthly impressions from 140 countries in North America, LATAM, CIS, EU, and MENA.

Easy start

Starting campaigns in Markpoint DSP is fast and easy. It takes 3 steps to set up the ad campaign. Specifically, advertisers can select the ad category, ad formats, and supply sources, fine-tune targeting leveraging 20+ targeting filters to set up and link up, and customize their campaigns using frequency caps, payment events configuration and more parameters.

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Top-performing ad formats

The most effective and user-oriented ad formats are at advertisers’ and partners’ disposal. Numerous display banners, native ads formats, including in-feed, recommendation widgets, and more, plus in-stream and out-stream video ad formats are available across desktop, mobile web, and in-app.

Brand safety environment

Markpoint DSP uses Pixalate anti-fraud technology to ensure brand safety and serve 100% bot-free traffic. Specifically, the platform protects brands from fake page views and clicks, inappropriate ad placements, malicious ad injectors, browser and time zone falsification, and more

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