SalesTechStar

New Nexway Reseller Module to Boost B2B Channel Sales in Software Industry

  •  Focuses on operating online B2B sales with loyalty-building features.
  • Motivates resellers to promote products based on recurring price schemes.
  •  Automates onboarding and transactions with the long-tail distributors.

Nexway announces the launch of Monetize Reseller, a channel management module specifically designed for reseller programs in the software industry. Nexway is building on its experience in online sales operations for digital goods based on its Monetize e-commerce, subscription, and payment platform to strengthen its value proposition for B2B commerce companies.

The new Monetize Reseller comes with a set of features and services fully dedicated to B2B channel sales management. It focuses on operating online B2B sales with specific incentive and loyalty-building features, and on improving the resellers’ experience via a dedicated, customizable portal.

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Pain Points Addressed

Many software companies invest in reseller networks to fuel their growth. The toughest pain points they face are the cumbersome processes resellers have to go through in order to do business with them, and the slow migration to new business models such as cloud or subscription.

“The numerous time-saving practical features added onto a reseller portal through our new module ultimately contribute to creating a preference for our clients’ brand”

Just as a typical bulk license sale with customized pricing and popular B2B payment methods, the Monetize Reseller module addresses the challenge of motivating resellers to promote products based on recurring price schemes – a key lever in the software industry.

“With Nexway, software vendors can automatically identify and track revenues to their Value-Added Resellers (VARs) and Managed Service Providers (MSPs) in the course of subscription renewal”, says Pierre-Henri Paulhe, VP Sales and Business Development at Nexway. This is a very unique feature that contributes to a better strategic alignment between software companies and their channel network.” Pierre-Henri adds enthusiastically: “Many of our existing clients are thrilled by this announcement, and it definitely boosts our value proposition for prospects too!”

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Committed to operational management of digital sales

When developing the tool, the Nexway team stayed true to its roots in the operational management of digital sales and focused on flexibility, allowing for bespoke pricing and management of major resellers, as well as automating onboarding and transactions with the long-tail distributors. 

“The numerous time-saving practical features added onto a reseller portal through our new module ultimately contribute to creating a preference for our clients’ brand”, says Pierre-Henri.

Nexway AG (formerly asknet AG) is a leading e-commerce and payment player. The Nexway Group combines technology and managed services and offers solutions to software, video games, services and retail companies to run and maximize their online sales worldwide. 

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