Adsonica and Advangelists Announce Mobile Audio Ads
Video performance at display cost
Marketers will spend $29 billion on non-video display ads in 2019 according to emarketer.com, yet only 0.06% viewers will click on them. With the launch of Audio Ads, they can achieve video-like levels of performance using low cost media. In live tests, they delivered 5-8 times the industry average CTR for static display ads.
Adsonica’s patented technology combines audio and image into a single file, eliminating loss during transmission or latency, and is served like an ordinary image ad. Adsonica ads are displayed using scripting and the built-in capabilities of the browser. Two examples of standard ad units are:
Limitless Creative Options Using Sound
“Using sound in advertising gives creative teams a new way to engage users at affordable CPMs,” said William Agush, CEO of Adsonica/Shuttersong. “Sound can put viewers into a buying mood, add product detail, or immerse them in an environment like the beach. We are thrilled to be working closely with Advangelists, a leader in automation-based mobile marketing.”
Deep Katyal, CEO of Advangelists says, “There’s a generation of multitaskers out there with short attention spans. Audio ads give us the platform to offer passive advertising. This form of advertising appeals to the consumer that wants to continue reading their article whilst listening to the message from an advertiser. We are very excited to add Audio Ads to our portfolio and we look forward to its adaptability in the marketplace.”