Arrivalist Appoints Chief Revenue Officer & General Manager and Senior Vice President of Client Services
“We are thrilled to add Arlo and David to accelerate our expansion and reinforce our dedication to providing our clients with compelling new actionable insights,” said Cree Lawson, CEO and founder of Arrivalist. “David and Arlo each bring more than 10 years of experience delivering best-in-class transaction analytics, survey data and marketing effectiveness insights. This is a key expansion for our growing team.”
As CRO and general manager, Laitin will manage revenue function and scale the business into the company’s verticals to support continued growth.
Laitin has over 20 years of career experience in digital media and analytics. Before coming to Arrivalist, he held leadership positions at New York Times, Centro and, most recently, Cardlytics, where he played an instrumental role in building their intelligence platform into a $150 million company. Laitin plans to use his skillset at Arrivalist to implement forward-thinking strategies to meet marketplace needs.
“Arrivalist has already demonstrated inspiring progress, and I’m excited to be a part of a team committed to new levels of accelerated growth,” said Laitin. “To-date Arrivalist has successfully established a unique approach and built sustained business in a key market and it will be an honor to work alongside this dedicated, passionate team as we develop and implement strategies that scale Arrivalist into expanded verticals.”
As SVP of Client Services, Kietz will oversee Arrivalist’s account management and operations while implementing internal structures to further enhance its industry-leading customer service and daily processes.
Kietz’s 21 years of media and research experience include leadership positions at Millward Brown, The Muse and, most recently, Dynata (formally known as Research Now SSI), where he was a senior director of account management, focusing on their Ad Effectiveness division.
“Seeing visitation data in real time and using it to make decisions that optimize client success is inspiring,” said Kietz. “Arrivalist offers best-in-class insight-driven marketing solutions, and I look forward to understanding and enhancing our clients’ long-term strategies and empowering thoughtful business decisions.”