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AT&T and Magic Leap Form Exclusive U.S. Consumer Relationship to Expand the Future of Spatial Computing

AT&T’s Investment in Magic Leap Focused on Distribution, Content, Network and Technology

AT&T* is announcing a strategic, exclusive U.S. consumer relationship and investment with Magic Leap, developer of proprietary spatial computing and experiential platforms. The agreement combines Magic Leap’s focus on transformational technology and products with AT&T’s innovative network and distribution to usher in a new kind of contextually aware, intelligent, human-computer interactivity.

John Donovan
John Donovan

“AT&T is excited to pair our pioneering technologies, unmatched network, content platform, and vast customer ecosystem with Magic Leap’s efforts to build the next generation of computing,” said AT&T Communications CEO John Donovan, who has observer rights with Magic Leap’s board. “We’re designing and offering the future of entertainment and connectivity, and this exclusive arrangement – in combination with our 5G leadership position – will open up new opportunities and experiences.”

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Magic Leap’s debut product, Magic Leap One, Creator Editionis a lightweight, wearable computer that will enrich real world experience with digital content and is scheduled to ship later this year to qualified designers and developers.

Rony Abovitz
Rony Abovitz

“We’ve joined with AT&T because we believe in a combined vision of expanding high-speed networks, edge computing, and deep integration with creative content,” said Rony Abovitz, Founder, President and CEO of Magic Leap. “Coupling the strength of the evolving AT&T network with Magic Leap’s spatial computing platform can transform computing experiences for people.”

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This relationship establishes AT&T as the exclusive wireless distributor of Magic Leap products for consumers in the U.S. When available for consumers, AT&T customers will be among the first to experience it in select AT&T stores in AtlantaBostonChicagoLos Angeles, and San Francisco, with more markets to follow.

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