SalesTechStar

Audi Germany and Salesforce Activate the Future of Automotive with Digital Offerings

Audi’s innovative solution, Functions-on-Demand, to be featured on stage at Salesforce Basecamp events in several German cities

Audi Germany, a leading manufacturer of automobiles and motorcycles in the premium segment, is pooling its expertise in the area of e-mobility with Salesforce, the global leader in CRM, to deliver smart, personalized customer engagement throughout the entire customer lifecycle. Audi’s new innovative “Functions-on-Demand” solution enables customers to order and obtain—temporarily or permanently—optional equipment and services for their vehicles. As a result, owners of an Audi benefit from a high degree of flexibility and freedom. The Audi e-tron and Functions-on-Demand solution can be experienced at the Salesforce Basecamp events in Munich, Düsseldorf and Berlin.

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Audi e-tron with Functions-on-Demand

With the Audi e-tron, Audi introduced its first fully electric production vehicle in the fall of 2018 and with Functions-on-Demand, Audi customers can continually adapt their cars with the ability to temporarily or permanently obtain special equipment such as lights, driver-assistance systems and infotainment. This solution, built with Salesforce Marketing Cloud, allows Audi to provide its customers maximum flexibility and customization of their vehicles. Salesforce powers communication for Functions-on-Demand, putting Audi customers in the center of the process: customers receive personalized services through one single interface, and in turn, Audi benefits from a closer connection to its customers and better understanding of their needs.

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“In the Fourth Industrial Revolution, artificial intelligence and IoT are setting new customer expectations,” said Markus Ehrle, SVP Enterprise Business, Germany, Salesforce. “This transformation is especially significant in the automotive industry. Audi understands this, and is unifying the customer journey on Salesforce to give customers an innovative experience without any roadblocks.”

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