SalesTechStar

Domo Empowers SoftBank Corp. to Maximize Business Opportunities Through Better Data Utilization

Domo® (Nasdaq: DOMO),  today announced that SoftBank Corp., one of Japan’s largest telecommunications service companies, is using Domo’s cloud-based platform to make better data-based decisions and take actions to drive the business forward.

SoftBank has enormous amounts of data scattered across the company that requires a substantial amount of time and effort to keep a pulse on the business. SoftBank needed a more holistic view into their marketing activities and sales productivity and a platform that could unify all data and reporting across the marketing and sales division. In addition, SoftBank wanted a more proactive and comprehensive technology approach that could easily scale across the enterprise as different parts of the business adopted a data-driven mindset.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

“Deploying Domo improved our ability to leverage all of our data, making it possible for us to have a more complete view of our business and accelerate the decision-making process,” said Daisuke Fujihira, Senior Director of the Digital Media Division at SoftBank Corp. “By enabling our employees with access to relevant data and promoting data usage across departments and roles, we are breaking down walls and fostering better and faster communication, which allows us to be more strategic and agile in driving the business forward.”

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

By bringing together the people that run this business with the real-time data they need, SoftBank has been able to optimize marketing ROI and improve their B2B sales strategy by connecting business management data with the company’s pipeline data. He continued, “Domo has given us the ability to see where there are new opportunities, but just as important, Domo has enabled us to maximize the opportunities that we already have.”

With a library of more than 500 powerful, first-class data connectors, Domo easily pulls together data from multiple sources, providing a single platform where SoftBank can view, analyze and optimize the business, from anywhere, anytime and on any device. Domo’s platform also leverages machine learning algorithms, artificial intelligence and predictive analytics, to power more advanced insights, recommendations and alerts for business decision makers across the enterprise.

Read More: Interview with Anil Kaul, CEO at Absolutdata