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Ideal Tool Group Taps Former Apex Tool Group Director to Lead Salesforce

Chris Sanford Joins Iconic Tool Brands to Accelerate Market Share, Grow Distribution and Increase End User Engagement

IDEAL Tool Group, with iconic American brand SK Professional Tools, plus Pratt Read and Western Forge, announced a new Vice President of Sales, Chris Sanford. In his newly appointed role, Chris Sanford will lead and execute initiatives to support the growth of SK’s distribution channel, including automotive, industrial and mobile trucks. He will also lead the development of retail channels for IDEAL Tool Group.

Jim Gillis
Jim Gillis

“Chris has the breadth and depth of marketplace knowledge, unique industry insights and energy needed to propel us into the future,” said Jim Gillis, General Manager for IDEAL Tool Group. “We’re very excited to have him join the IDEAL family.”

Sanford most recently served as a senior director of industrial national accounts for APEX Tool Group, one of the largest manufacturers of professional hand and power tools in the world. He re-engineered the sales team to increase productivity and played a critical role in driving multi-million dollar revenue.

Christopher Sanford
Christopher Sanford

With more than 20 years of sales success, Sanford has a history of producing stellar revenue growth and driving operational excellence internally.

“I’ve always had great respect for SK’s commitment to American-made innovation,” said Sanford. “Right now, the IDEAL Tool Group brands are experiencing tremendous momentum. I’m excited to help keep that force moving and continue to push these great brands forward.”