SalesTechStar

Mattel Picks CPGToolBox to Transform Global Management of Trade Contracts and Promotions

Mattel has selected the CPGToolBox Trade Planner and Contract Planner to transform the way trade contracts and trade promotional spending are planned, managed, and analyzed with Mattel’s retailing partners around the world. As a leading global children’s entertainment company, California-based Mattel offers a portfolio of iconic franchises, including Barbie, Hot Wheels, and Fisher-Price, in more than 150 countries.

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“Mattel will quickly experience the powerful business benefits of handling their sales contracts and trade spend investments in a single closed-loop system”

In addition to providing Mattel with real-time visibility surrounding contract rebates, the CPGToolBox TPM platform will manage the promotional calendar for each of its retailing partners. By adopting one seamless, cloud-based platform powered by Salesforce, Mattel will have the ability to drive more effective forecasting, manage contract funds more efficiently, and analyze trade spend outcomes using meaningful data visualization reports.

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“Mattel will quickly experience the powerful business benefits of handling their sales contracts and trade spend investments in a single closed-loop system,” says Rick Pensa, CEO of CPGToolBox. “The company is a great addition to our client roster and we look forward to being in the toy business.”

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