Monetate Appoints Brandon Atkinson as Chief Operating Officer
Seasoned customer experience leader joins company’s mission to deliver personalisation for the world’s most trusted brands
Monetate, the worldwide leader in personalisation, announced the appointment of Brandon Atkinson to Chief Operating Officer (COO). As COO, Atkinson will report directly to Monetate’s CEO Stephen Collins and will support the organisation’s commitment to help brands develop more of their best customers by applying personalisation across customer interactions. Atkinson’s leadership will enable Monetate to expand their capacity to deliver the kinds of customer-intent driven, pervasive, and persistent touches that strengthen relationships between brands and customers, maximising customer lifetime value through increased engagement and loyalty.
Atkinson brings extensive experience in building successful high-growth technology businesses—most notably adtech start up AppNexus, where he served as SVP, Global Services and then Chief People Officer for nearly a decade. While there, Atkinson was an essential component in scaling the organisation from 30 to over 1,000 employees worldwide. This success was a large contributing factor to the company’s $1.7B acquisition by AT&T in 2018. Prior to his time at AppNexus, Atkinson worked for Opsware, a data center automation software provider, where he held leadership roles in services and engineering. He later served as Solution Director, Business Service Automation, EMEA for HP after it acquired Opsware in 2007, where he led go-to-market efforts in the region.
“Brandon is the ideal leader to ensure that we are delivering the highest possible value to our customers, through our strong combination of outstanding technology solutions and exceptional customer service. He not only brings a track record of building and leading exceptional teams, but he also has a proven ability to provide uncompromising service levels to customers at scale,” said Monetate CEO, Stephen Collins. “Brandon’s leadership and guidance will ensure that the voice of our customer is clearly heard, enabling our Client Success team to act as relentless advocates for their needs in all things that we do at Monetate.”
“It is an incredible opportunity to be joining Monetate at such a critical industry turning point when personalisation is becoming a mainstream agenda item for the modern day CMO,” said Atkinson. “Monetate has a long history of being deeply focused on customer success, and is providing brands the ability to deliver true personalisation at scale.”